東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Ethics and biopower in neuromarketin...

Penrod, Joshua M.

Linked to FindBook

Google Book

Amazon

博客來

Ethics and biopower in neuromarketing = a framework for an ethical approach to marketing /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Ethics and biopower in neuromarketing/ by Joshua Penrod.
Reminder of title:	a framework for an ethical approach to marketing /
Author:	Penrod, Joshua M.
Published:	Cham :Springer International Publishing : : 2023.,
Description:	xi, 167 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Neuromarketing - Moral and ethical aspects. -
Online resource:	https://doi.org/10.1007/978-3-031-18549-6
ISBN:	9783031185496

Ethics and biopower in neuromarketing = a framework for an ethical approach to marketing /
Penrod, Joshua M.

Ethics and biopower in neuromarketinga framework for an ethical approach to marketing /[electronic resource] :by Joshua Penrod. - Cham :Springer International Publishing :2023. - xi, 167 p. :ill., digital ;24 cm.

This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using neuroscientific methods. The use of neuroscience, particularly in commercial and marketing contexts, has been fraught with controversy and ethical concerns. Technological advances have enhanced the ability to not only analyze but also predict (or even control) human behavior. Using the work of Foucault on biopower, the author discusses the moral dimensions of data collection and observation of consumer behavior in neuromarketing as well as policy implications. After discussing the strengths and weaknesses of various ethical frameworks, the author proposes fixes to current ethical and conduct codes for a more seamless approach for governance. This book advances the scholarship on marketing ethics and appeals to researchers of consumer psychology, business ethics, and public policy. Joshua Penrod is an adjunct professor in the Department of Marketing and Entrepreneurship, Merrick School of Business at the University of Baltimore, USA. Josh also serves on the senior leadership team of a global trade association, with duties including strategy, marketing, science and technology policy, negotiation, management, and leadership. He earned his Ph.D. from Virginia Tech, USA.

ISBN: 9783031185496

Standard No.: 10.1007/978-3-031-18549-6doiSubjects--Topical Terms:

3217253
Neuromarketing
--Moral and ethical aspects.

LC Class. No.: HF5415.12615

Dewey Class. No.: 658.80019

Ethics and biopower in neuromarketing = a framework for an ethical approach to marketing /
LDR:02465nmm a2200313 a 4500 001 2314021
003 DE-He213
005 20221030120357.0
006 m d
007 cr nn 008maaau
008 230902s2023 sz s 0 eng d
020 $a 9783031185496 $q (electronic bk.)
020 $a 9783031185489 $q (paper)
024 7 $a 10.1007/978-3-031-18549-6 $2 doi
035 $a 978-3-031-18549-6
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.12615
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.80019 $2 23
090 $a HF5415.12615 $b .P417 2023
100 1 $a Penrod, Joshua M. $3 3625164
245 1 0 $a Ethics and biopower in neuromarketing $h [electronic resource] : $b a framework for an ethical approach to marketing / $c by Joshua Penrod.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2023.
300 $a xi, 167 p. : $b ill., digital ; $c 24 cm.
520 $a This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using neuroscientific methods. The use of neuroscience, particularly in commercial and marketing contexts, has been fraught with controversy and ethical concerns. Technological advances have enhanced the ability to not only analyze but also predict (or even control) human behavior. Using the work of Foucault on biopower, the author discusses the moral dimensions of data collection and observation of consumer behavior in neuromarketing as well as policy implications. After discussing the strengths and weaknesses of various ethical frameworks, the author proposes fixes to current ethical and conduct codes for a more seamless approach for governance. This book advances the scholarship on marketing ethics and appeals to researchers of consumer psychology, business ethics, and public policy. Joshua Penrod is an adjunct professor in the Department of Marketing and Entrepreneurship, Merrick School of Business at the University of Baltimore, USA. Josh also serves on the senior leadership team of a global trade association, with duties including strategy, marketing, science and technology policy, negotiation, management, and leadership. He earned his Ph.D. from Virginia Tech, USA.
650 0 $a Neuromarketing $x Moral and ethical aspects. $3 3217253
650 1 4 $a Marketing. $3 536353
650 2 4 $a Business Ethics. $3 2162315
650 2 4 $a Consumer Behavior. $3 3220217
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-3-031-18549-6
950 $a Business and Management (SpringerNature-41169)