The cultural politics of femvertisin...
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  • The cultural politics of femvertising = selling empowerment /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: The cultural politics of femvertising/ edited by Joel Gwynne.
    其他題名: selling empowerment /
    其他作者: Gwynne, Joel.
    出版者: Cham :Springer International Publishing : : 2022.,
    面頁冊數: xi, 237 p. :ill., digital ;24 cm.
    內容註: 1. Introduction -- Part I. East Asia -- 2. Victoria's Secret Goes to China: The Failed Promise of Empowerment -- 3. "Beauty is Growing Up": A Critical Case Study of Femvertising in Contemporary South Korea -- 4. Empowerment in the Pills: Reproductive Rights Postfeminist Rage in Modern China -- 5. Glocalization, Marketization and Politicisation: Femvertising at a Crossroad in China -- Part II. Anglo-America -- 6. What does it take to be 'Savage'?: Diversity, Empowerment and Representation in Rihanna's Savage x Fenty Fashion Show -- 7. The Impact of Femvertising on Pink Breast Cancer Products in Australia -- 8. "Stay woke. Make moves" Branding for a Feminist Future Amidst Pandemic Precarity -- 9. "We Are What We Do": Postfeminism and Nostalgia in Bank Femvertising -- Part III. South America -- 10. The Femvertising of Beauty: Rhinoplasty of the Negroid Nose in Brazil -- 11. Femvertising and Commodity Feminism: The Brazilian Context.
    Contained By: Springer Nature eBook
    標題: Advertising and women. -
    電子資源: https://doi.org/10.1007/978-3-030-99154-8
    ISBN: 9783030991548
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