International business in the new As...
Asia

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  • International business in the new Asia-Pacific = strategies, opportunities and threats /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: International business in the new Asia-Pacific/ edited by Terry Wu, Nailin Bu.
    其他題名: strategies, opportunities and threats /
    其他作者: Wu, Terry.
    出版者: Cham :Springer International Publishing : : 2022.,
    面頁冊數: xiv, 348 p. :ill., digital ;24 cm.
    內容註: 1. The Changing Nature of International Business in the Asia-Pacific Region -- 2. Regionalization versus Globalization: Emerging Theoretical Frameworks in the Asia-Pacific Region -- 3. Implications of Free Trade Agreements for the Asia-Pacific Region -- 4. Emerging Frameworks of Political Risk and CSR Strategies in Asian Markets -- 5. Cultural Matters in Doing Business in Asia: The Case of China -- 6. Business Opportunities in a Hyper Aging Societies: The Case of Japan -- 7. On the March to Tech Supremacy: Asia's Competition in Talent -- 8. Lead Markets and Clusters of 'R&D' Innovation in Asia-Pacific Region -- 9. Asia's Emerging Super Brands in the Minds of Western Consumers -- 10. China's "Shanzhai" Phenomenon and its Impact: An In-depth Examination from the Consumer Perspective -- 11. E-Commerce and M-Commerce (social media) in Asia-Pacific: New Global Challenges and Strategies -- 12. International Financial Environment in a Transformed Asia -- 13. Global Firm Strategies for the Asia-Pacific Region: Firm Specific and Country Specific Advantages.
    Contained By: Springer Nature eBook
    標題: International business enterprises - Asia. -
    標題: Asia - Economic conditions. -
    電子資源: https://doi.org/10.1007/978-3-030-87621-0
    ISBN: 9783030876210
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W9438658 電子資源 11.線上閱覽_V 電子書 EB HD2891.85 .I57 2022 一般使用(Normal) 在架 0
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