東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Athletes as Health Advocates: An Ela...

Mikkilineni, Sai Datta.

Linked to FindBook

Google Book

Amazon

博客來

Athletes as Health Advocates: An Elaboration Likelihood Model Approach to Identify Their Influence on Public Health Measures.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Athletes as Health Advocates: An Elaboration Likelihood Model Approach to Identify Their Influence on Public Health Measures./
Author:	Mikkilineni, Sai Datta.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	155 p.
Notes:	Source: Masters Abstracts International, Volume: 82-12.
Contained By:	Masters Abstracts International82-12.
Subject:	Communication. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28417265
ISBN:	9798515233044

Athletes as Health Advocates: An Elaboration Likelihood Model Approach to Identify Their Influence on Public Health Measures.
Mikkilineni, Sai Datta.

Athletes as Health Advocates: An Elaboration Likelihood Model Approach to Identify Their Influence on Public Health Measures. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 155 p.

Source: Masters Abstracts International, Volume: 82-12.

Thesis (M.A.)--Clemson University, 2021.

This item must not be sold to any third party vendors.

Binge drinking has been a significant public health concern on college campuses for several decades. While health communication scholars looked into addressing this issue through a multi-faceted approach, they failed to consider the role of athletes and their potential influence on college students. Thus, this thesis attempts to bridge this literature gap by adopting the theoretical framework of the elaboration likelihood model (ELM) to analyze the underlying cognitive structures in information processing that leads to attitudinal and behavioral change. Data was collected from a large south-eastern University in the United States. Results from 293 respondents show that elaboration and attitudes predicted behavioral intention toward stopping or avoiding binge drinking. However, as the theory advanced, the effect of elaboration on behaviors did not go through attitudes. Likewise, argument strength played no role in how it moderates the association between elaboration and attitudes. Interestingly, parasocial interaction toward the athletes significantly predicted elaboration. Furthermore, race was also examined in this thesis, and results demonstrate no significant relationship in how it functions to affect information processing. Behavioral intention was also integrated into the theoretical model, especially determining its relationship with attitudes and elaboration. This thesis provides theoretical, heuristic, and practical implications for public health institutions.

ISBN: 9798515233044Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Athletes

Athletes as Health Advocates: An Elaboration Likelihood Model Approach to Identify Their Influence on Public Health Measures.
LDR:02768nmm a2200409 4500 001 2284018
005 20211115072011.5
008 220723s2021 ||||||||||||||||| ||eng d
020 $a 9798515233044
035 $a (MiAaPQ)AAI28417265
035 $a AAI28417265
040 $a MiAaPQ $c MiAaPQ
100 1 $a Mikkilineni, Sai Datta. $3 3563119
245 1 0 $a Athletes as Health Advocates: An Elaboration Likelihood Model Approach to Identify Their Influence on Public Health Measures.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2021
300 $a 155 p.
500 $a Source: Masters Abstracts International, Volume: 82-12.
500 $a Advisor: Cranmer, Gregory A.
502 $a Thesis (M.A.)--Clemson University, 2021.
506 $a This item must not be sold to any third party vendors.
520 $a Binge drinking has been a significant public health concern on college campuses for several decades. While health communication scholars looked into addressing this issue through a multi-faceted approach, they failed to consider the role of athletes and their potential influence on college students. Thus, this thesis attempts to bridge this literature gap by adopting the theoretical framework of the elaboration likelihood model (ELM) to analyze the underlying cognitive structures in information processing that leads to attitudinal and behavioral change. Data was collected from a large south-eastern University in the United States. Results from 293 respondents show that elaboration and attitudes predicted behavioral intention toward stopping or avoiding binge drinking. However, as the theory advanced, the effect of elaboration on behaviors did not go through attitudes. Likewise, argument strength played no role in how it moderates the association between elaboration and attitudes. Interestingly, parasocial interaction toward the athletes significantly predicted elaboration. Furthermore, race was also examined in this thesis, and results demonstrate no significant relationship in how it functions to affect information processing. Behavioral intention was also integrated into the theoretical model, especially determining its relationship with attitudes and elaboration. This thesis provides theoretical, heuristic, and practical implications for public health institutions.
590 $a School code: 0050.
650 4 $a Communication. $3 524709
650 4 $a Public health. $3 534748
650 4 $a Higher education. $3 641065
650 4 $a Behavioral sciences. $3 529833
653 $a Athletes
653 $a Attitude change
653 $a Behavioral change
653 $a Elaboration Likelihood Model
653 $a Health advocates
653 $a Health influencers
653 $a Binge drinking
690 $a 0459
690 $a 0602
690 $a 0745
690 $a 0573
710 2 $a Clemson University. $b Communication Studies. $3 2094545
773 0 $t Masters Abstracts International $g 82-12.
790 $a 0050
791 $a M.A.
792 $a 2021
793 $a English
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28417265