東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Consumer Preferences for Value Added...

Ratliff, English Lane.

Linked to FindBook

Google Book

Amazon

博客來

Consumer Preferences for Value Added Products: A Case Study for South Carolina.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Consumer Preferences for Value Added Products: A Case Study for South Carolina./
Author:	Ratliff, English Lane.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	101 p.
Notes:	Source: Dissertations Abstracts International, Volume: 82-12, Section: B.
Contained By:	Dissertations Abstracts International82-12B.
Subject:	Food science. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28320488
ISBN:	9798738637667

Consumer Preferences for Value Added Products: A Case Study for South Carolina.
Ratliff, English Lane.

Consumer Preferences for Value Added Products: A Case Study for South Carolina. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 101 p.

Source: Dissertations Abstracts International, Volume: 82-12, Section: B.

Thesis (Ph.D.)--Clemson University, 2021.

This item must not be sold to any third party vendors.

This study utilized an online survey administered to South Carolina (SC) consumers in conjunction with a discrete choice modeling approach to examine: i) the knowledge and degree of familiarity with both the USDA Certified Organic and the Certified Naturally Grown labels, ii) the impact of several factors including demographic characteristics, purchasing behaviors, and frequency of organic consumption on consumer's preferences and Willingness to Pay (WTP) for organic products in South Carolina. This study also includes a Meta-Analysis of WTP for organic products. The first chapter analyzes familiarity of two different labels; USDA Certified Organic and the Certified Naturally Grown. This is achieved by utilizing a Bivariate Ordered Probit model in combination with a Tukey Kramer test. The results indicate that demographic characteristics, and lifestyle preferences have a statistically significant effect on consumer's familiarity of the USDA Certified Organic and the Certified Naturally Grown labels. However, divergences remain. For example, findings indicate that older consumers are less likely to be familiar with the USDA Certified Organic label as well as the Certified Naturally Grown label but those who spend more time cooking are more likely to be familiar with the USDA Certified Organic label. Similarly, respondents who live in the Lowcountry region of SC are less likely to be familiar with the USDA Certified Organic Label. Respondents who have graduate degrees or higher are less likely to be familiar with the Certified Naturally Grown Label but those respondents who shop for produce at health food stores or farmers markets are more likely to be familiar with the Certified Naturally Grown label. The second chapter investigates the impact of different attributes of tomatoes on consumer WTP. This is attained using a choice experiment coupled with the analysis tool of the mixed logit model. The findings indicate consumers have a significant and positive WTP for tomatoes purchased at a grocery store and at farmers markets compared to purchasing tomatoes online. Respondents also have a significant and positive WTP for tomatoes grown in South Carolina vs. Canada. The price premium for organic tomatoes grown in South Carolina is $0.25 compared to the WTP for organic tomatoes grown in the U.S. is only $0.15. These findings have important marketing implications as competition in the organic produce industry increases. It can assist the industry to better target their marketing endeavors and better understand the factors influencing consumer preferences.The third chapter is a meta-analysis which looks at different international WTP studies focusing on different products from 2005 to 2020 and compares the different WTP estimates to derive a common WTP estimate. The results indicate that the WTP estimate that was derived is $3.75/lb. to $3.80/lb. across the different products and countries.

ISBN: 9798738637667Subjects--Topical Terms:

3173303
Food science.
Subjects--Index Terms:

Bivariate Ordered Probit

Consumer Preferences for Value Added Products: A Case Study for South Carolina.
LDR:04231nmm a2200433 4500 001 2283438
005 20211029101447.5
008 220723s2021 ||||||||||||||||| ||eng d
020 $a 9798738637667
035 $a (MiAaPQ)AAI28320488
035 $a AAI28320488
040 $a MiAaPQ $c MiAaPQ
100 1 $a Ratliff, English Lane. $3 3562398
245 1 0 $a Consumer Preferences for Value Added Products: A Case Study for South Carolina.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2021
300 $a 101 p.
500 $a Source: Dissertations Abstracts International, Volume: 82-12, Section: B.
500 $a Advisor: Vassalos, Michael.
502 $a Thesis (Ph.D.)--Clemson University, 2021.
506 $a This item must not be sold to any third party vendors.
520 $a This study utilized an online survey administered to South Carolina (SC) consumers in conjunction with a discrete choice modeling approach to examine: i) the knowledge and degree of familiarity with both the USDA Certified Organic and the Certified Naturally Grown labels, ii) the impact of several factors including demographic characteristics, purchasing behaviors, and frequency of organic consumption on consumer's preferences and Willingness to Pay (WTP) for organic products in South Carolina. This study also includes a Meta-Analysis of WTP for organic products. The first chapter analyzes familiarity of two different labels; USDA Certified Organic and the Certified Naturally Grown. This is achieved by utilizing a Bivariate Ordered Probit model in combination with a Tukey Kramer test. The results indicate that demographic characteristics, and lifestyle preferences have a statistically significant effect on consumer's familiarity of the USDA Certified Organic and the Certified Naturally Grown labels. However, divergences remain. For example, findings indicate that older consumers are less likely to be familiar with the USDA Certified Organic label as well as the Certified Naturally Grown label but those who spend more time cooking are more likely to be familiar with the USDA Certified Organic label. Similarly, respondents who live in the Lowcountry region of SC are less likely to be familiar with the USDA Certified Organic Label. Respondents who have graduate degrees or higher are less likely to be familiar with the Certified Naturally Grown Label but those respondents who shop for produce at health food stores or farmers markets are more likely to be familiar with the Certified Naturally Grown label. The second chapter investigates the impact of different attributes of tomatoes on consumer WTP. This is attained using a choice experiment coupled with the analysis tool of the mixed logit model. The findings indicate consumers have a significant and positive WTP for tomatoes purchased at a grocery store and at farmers markets compared to purchasing tomatoes online. Respondents also have a significant and positive WTP for tomatoes grown in South Carolina vs. Canada. The price premium for organic tomatoes grown in South Carolina is $0.25 compared to the WTP for organic tomatoes grown in the U.S. is only $0.15. These findings have important marketing implications as competition in the organic produce industry increases. It can assist the industry to better target their marketing endeavors and better understand the factors influencing consumer preferences.The third chapter is a meta-analysis which looks at different international WTP studies focusing on different products from 2005 to 2020 and compares the different WTP estimates to derive a common WTP estimate. The results indicate that the WTP estimate that was derived is $3.75/lb. to $3.80/lb. across the different products and countries.
590 $a School code: 0050.
650 4 $a Food science. $3 3173303
653 $a Bivariate Ordered Probit
653 $a Labeling
653 $a Meta-Analysis
653 $a Organic
653 $a Produce
653 $a Random parameter logit
653 $a Locally grown
653 $a Willingness to pay
653 $a Labelling
690 $a 0503
690 $a 0338
690 $a 0359
690 $a 0703
710 2 $a Clemson University. $b Plant and Environmental Sciences. $3 3169401
773 0 $t Dissertations Abstracts International $g 82-12B.
790 $a 0050
791 $a Ph.D.
792 $a 2021
793 $a English
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28320488