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The Gendered Rhetoric of Product Des...

McGinley, Shannon Rose.

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The Gendered Rhetoric of Product Design: Why Are You over Paying for Your Gender?

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Gendered Rhetoric of Product Design: Why Are You over Paying for Your Gender?/
Author:	McGinley, Shannon Rose.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	135 p.
Notes:	Source: Masters Abstracts International, Volume: 81-02.
Contained By:	Masters Abstracts International81-02.
Subject:	Design. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13861848
ISBN:	9781085575867

The Gendered Rhetoric of Product Design: Why Are You over Paying for Your Gender?
McGinley, Shannon Rose.

The Gendered Rhetoric of Product Design: Why Are You over Paying for Your Gender? - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 135 p.

Source: Masters Abstracts International, Volume: 81-02.

Thesis (M.A.)--Florida Atlantic University, 2019.

This item must not be sold to any third party vendors.

This thesis identifies the price inconstancies between male and female consumer personal care products, such as razors and deodorants. Economic research suggests consumers purchase products based on their willingness to pay, which depends upon satisfaction granted from the product. If this is true, the question must be asked: what grants these consumers high satisfaction from product purchasing? To answer this question, this thesis investigates the rhetorical effect that stems from product design. Using a rhetorical criticism technique, I analyze how product design allows consumers to project their gender identity. I assert that consumers are interpellated to choose products based on their gender. Once this interpellation takes place, a constitutive rhetoric formed by the product's design already assumes the consumer's wants by embedding masculine or feminine ideologies. The analysis shows product design perpetuates clear gender dichotomy and fortifies the belief of gender binaries.

ISBN: 9781085575867Subjects--Topical Terms:

518875
Design.
Subjects--Index Terms:

Consumer behavior

The Gendered Rhetoric of Product Design: Why Are You over Paying for Your Gender?
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300 $a 135 p.
500 $a Source: Masters Abstracts International, Volume: 81-02.
500 $a Advisor: Mulvaney, Becky.
502 $a Thesis (M.A.)--Florida Atlantic University, 2019.
506 $a This item must not be sold to any third party vendors.
520 $a This thesis identifies the price inconstancies between male and female consumer personal care products, such as razors and deodorants. Economic research suggests consumers purchase products based on their willingness to pay, which depends upon satisfaction granted from the product. If this is true, the question must be asked: what grants these consumers high satisfaction from product purchasing? To answer this question, this thesis investigates the rhetorical effect that stems from product design. Using a rhetorical criticism technique, I analyze how product design allows consumers to project their gender identity. I assert that consumers are interpellated to choose products based on their gender. Once this interpellation takes place, a constitutive rhetoric formed by the product's design already assumes the consumer's wants by embedding masculine or feminine ideologies. The analysis shows product design perpetuates clear gender dichotomy and fortifies the belief of gender binaries.
590 $a School code: 0119.
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650 4 $a Rhetoric. $3 516647
650 4 $a Gender studies. $3 2122708
653 $a Consumer behavior
653 $a Gender identity
653 $a Gender price discrimination
653 $a Pink tax
653 $a Product design
653 $a Rhetoric
690 $a 0389
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