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Memes against the Machine: A Rhetori...

Contreras, Luis Enrique, Jr.

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Memes against the Machine: A Rhetorical Analysis of Resistance and Parody Use in Internet Memes and Online Comments on Instagram.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Memes against the Machine: A Rhetorical Analysis of Resistance and Parody Use in Internet Memes and Online Comments on Instagram./
Author:	Contreras, Luis Enrique, Jr.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	99 p.
Notes:	Source: Masters Abstracts International, Volume: 83-02.
Contained By:	Masters Abstracts International83-02.
Subject:	Communication. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28541103
ISBN:	9798534653403

Memes against the Machine: A Rhetorical Analysis of Resistance and Parody Use in Internet Memes and Online Comments on Instagram.
Contreras, Luis Enrique, Jr.

Memes against the Machine: A Rhetorical Analysis of Resistance and Parody Use in Internet Memes and Online Comments on Instagram. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 99 p.

Source: Masters Abstracts International, Volume: 83-02.

Thesis (M.A.)--California State University, Los Angeles, 2021.

This item must not be sold to any third party vendors.

This thesis project explores how internet subcultures creatively remix, mimic, and parody iconic, popular culture and political images to generate dialogue between institutional powers and users on the Internet, specifically looking at the Instagram account justhumansof as a form of Bakhtinian (1968) carnival. A perspective of affordances of technology and mobile media (Baym, 2015; Schrock, 2015) is used to understand how justhumansof affords a platform for users to engage in the critique of hegemonic norms of capitalist society. Hence, this study looks at how technological affordances of mobile media, such as the ability for users to share, comment, and widely disseminate memes and parodic images, allow users to participate in a broader communication context that serves to critique systems of power. Visual rhetorical analysis was performed on a set of six memes and textual analysis was done on their respective comment sections. Overall findings support the notion that memes can stimulate conversations critical of the hegemonic status quo, at least incrementally. It appears that carnivalesque memes bring together online users in a digital space to vent about shared experiences living under capitalism. Other findings suggest that the carnivalesque environment on justhumansof creates an illusion of subversion. These findings raise interesting questions: to what degree can subversion take place on a platform built on upholding the status quo? How much change can carnivalesque memes truly bring? And how much of that is illusory? Apparently, it is complicated.

ISBN: 9798534653403Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Affordances

Memes against the Machine: A Rhetorical Analysis of Resistance and Parody Use in Internet Memes and Online Comments on Instagram.
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300 $a 99 p.
500 $a Source: Masters Abstracts International, Volume: 83-02.
500 $a Advisor: Wang, Cynthia.
502 $a Thesis (M.A.)--California State University, Los Angeles, 2021.
506 $a This item must not be sold to any third party vendors.
520 $a This thesis project explores how internet subcultures creatively remix, mimic, and parody iconic, popular culture and political images to generate dialogue between institutional powers and users on the Internet, specifically looking at the Instagram account justhumansof as a form of Bakhtinian (1968) carnival. A perspective of affordances of technology and mobile media (Baym, 2015; Schrock, 2015) is used to understand how justhumansof affords a platform for users to engage in the critique of hegemonic norms of capitalist society. Hence, this study looks at how technological affordances of mobile media, such as the ability for users to share, comment, and widely disseminate memes and parodic images, allow users to participate in a broader communication context that serves to critique systems of power. Visual rhetorical analysis was performed on a set of six memes and textual analysis was done on their respective comment sections. Overall findings support the notion that memes can stimulate conversations critical of the hegemonic status quo, at least incrementally. It appears that carnivalesque memes bring together online users in a digital space to vent about shared experiences living under capitalism. Other findings suggest that the carnivalesque environment on justhumansof creates an illusion of subversion. These findings raise interesting questions: to what degree can subversion take place on a platform built on upholding the status quo? How much change can carnivalesque memes truly bring? And how much of that is illusory? Apparently, it is complicated.
590 $a School code: 0962.
650 4 $a Communication. $3 524709
650 4 $a Rhetoric. $3 516647
650 4 $a Web studies. $3 2122754
650 4 $a Internet. $3 527226
650 4 $a Culture. $3 517003
650 4 $a Audiences. $3 618475
650 4 $a Values. $3 518648
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650 4 $a Consent. $3 3560840
650 4 $a COVID-19. $3 3554449
650 4 $a Feminism. $3 526785
650 4 $a Power. $3 518736
650 4 $a Participation. $3 1555180
650 4 $a Pandemics. $3 3464080
650 4 $a Censorship. $3 572838
650 4 $a Society. $3 700566
650 4 $a Medical research. $2 bicssc $3 1556686
650 4 $a Social criticism & satire. $3 3560841
650 4 $a Digital broadcasting. $3 3560842
650 4 $a Disease transmission. $3 3560843
653 $a Affordances
653 $a Carnival
653 $a Hegemony
653 $a Resistance
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