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Memes against the Machine: A Rhetori...

Contreras, Luis Enrique, Jr.

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Memes against the Machine: A Rhetorical Analysis of Resistance and Parody Use in Internet Memes and Online Comments on Instagram.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Memes against the Machine: A Rhetorical Analysis of Resistance and Parody Use in Internet Memes and Online Comments on Instagram./
作者:	Contreras, Luis Enrique, Jr.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	99 p.
附註:	Source: Masters Abstracts International, Volume: 83-02.
Contained By:	Masters Abstracts International83-02.
標題:	Communication. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28541103
ISBN:	9798534653403

Memes against the Machine: A Rhetorical Analysis of Resistance and Parody Use in Internet Memes and Online Comments on Instagram.
Contreras, Luis Enrique, Jr.

Memes against the Machine: A Rhetorical Analysis of Resistance and Parody Use in Internet Memes and Online Comments on Instagram. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 99 p.

Source: Masters Abstracts International, Volume: 83-02.

Thesis (M.A.)--California State University, Los Angeles, 2021.

This item must not be sold to any third party vendors.

This thesis project explores how internet subcultures creatively remix, mimic, and parody iconic, popular culture and political images to generate dialogue between institutional powers and users on the Internet, specifically looking at the Instagram account justhumansof as a form of Bakhtinian (1968) carnival. A perspective of affordances of technology and mobile media (Baym, 2015; Schrock, 2015) is used to understand how justhumansof affords a platform for users to engage in the critique of hegemonic norms of capitalist society. Hence, this study looks at how technological affordances of mobile media, such as the ability for users to share, comment, and widely disseminate memes and parodic images, allow users to participate in a broader communication context that serves to critique systems of power. Visual rhetorical analysis was performed on a set of six memes and textual analysis was done on their respective comment sections. Overall findings support the notion that memes can stimulate conversations critical of the hegemonic status quo, at least incrementally. It appears that carnivalesque memes bring together online users in a digital space to vent about shared experiences living under capitalism. Other findings suggest that the carnivalesque environment on justhumansof creates an illusion of subversion. These findings raise interesting questions: to what degree can subversion take place on a platform built on upholding the status quo? How much change can carnivalesque memes truly bring? And how much of that is illusory? Apparently, it is complicated.

ISBN: 9798534653403Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Affordances

Memes against the Machine: A Rhetorical Analysis of Resistance and Parody Use in Internet Memes and Online Comments on Instagram.
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500 $a Advisor: Wang, Cynthia.
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506 $a This item must not be sold to any third party vendors.
520 $a This thesis project explores how internet subcultures creatively remix, mimic, and parody iconic, popular culture and political images to generate dialogue between institutional powers and users on the Internet, specifically looking at the Instagram account justhumansof as a form of Bakhtinian (1968) carnival. A perspective of affordances of technology and mobile media (Baym, 2015; Schrock, 2015) is used to understand how justhumansof affords a platform for users to engage in the critique of hegemonic norms of capitalist society. Hence, this study looks at how technological affordances of mobile media, such as the ability for users to share, comment, and widely disseminate memes and parodic images, allow users to participate in a broader communication context that serves to critique systems of power. Visual rhetorical analysis was performed on a set of six memes and textual analysis was done on their respective comment sections. Overall findings support the notion that memes can stimulate conversations critical of the hegemonic status quo, at least incrementally. It appears that carnivalesque memes bring together online users in a digital space to vent about shared experiences living under capitalism. Other findings suggest that the carnivalesque environment on justhumansof creates an illusion of subversion. These findings raise interesting questions: to what degree can subversion take place on a platform built on upholding the status quo? How much change can carnivalesque memes truly bring? And how much of that is illusory? Apparently, it is complicated.
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