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COVID-19 as a Catalyst for Telehealt...

Callahan, Ruby.

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COVID-19 as a Catalyst for Telehealth: Using Public Relations to Assist in Widespread Public Adoption.

Record Type:	Electronic resources : Monograph/item
Title/Author:	COVID-19 as a Catalyst for Telehealth: Using Public Relations to Assist in Widespread Public Adoption./
Author:	Callahan, Ruby.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	57 p.
Notes:	Source: Masters Abstracts International, Volume: 83-01.
Contained By:	Masters Abstracts International83-01.
Subject:	Communication. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28498403
ISBN:	9798516067938

COVID-19 as a Catalyst for Telehealth: Using Public Relations to Assist in Widespread Public Adoption.
Callahan, Ruby.

COVID-19 as a Catalyst for Telehealth: Using Public Relations to Assist in Widespread Public Adoption. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 57 p.

Source: Masters Abstracts International, Volume: 83-01.

Thesis (M.A.)--University of Southern California, 2021.

This item must not be sold to any third party vendors.

The purpose of this white paper is to help public relations practitioners at major tech and health companies to educate and promote to consumers, physicians, and insurers the benefits of telemedicine and methods to enable widespread adoption of this technology. This paper will provide analysis of the background into telemedicine, the catalysts for wider adoption, insights into public perception, and suggestions for PR campaigns and practices to promote greater use and adoption.

ISBN: 9798516067938Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Telehealth

COVID-19 as a Catalyst for Telehealth: Using Public Relations to Assist in Widespread Public Adoption.
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300 $a 57 p.
500 $a Source: Masters Abstracts International, Volume: 83-01.
500 $a Advisor: Tenderich, Burghardt.
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506 $a This item must not be sold to any third party vendors.
520 $a The purpose of this white paper is to help public relations practitioners at major tech and health companies to educate and promote to consumers, physicians, and insurers the benefits of telemedicine and methods to enable widespread adoption of this technology. This paper will provide analysis of the background into telemedicine, the catalysts for wider adoption, insights into public perception, and suggestions for PR campaigns and practices to promote greater use and adoption.
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