東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Differences in Brand-Logo Size Prefe...

Ansari, Elliot.

Linked to FindBook

Google Book

Amazon

博客來

Differences in Brand-Logo Size Preferences Between Racial/Ethnic Groups.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Differences in Brand-Logo Size Preferences Between Racial/Ethnic Groups./
Author:	Ansari, Elliot.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	58 p.
Notes:	Source: Masters Abstracts International, Volume: 83-02.
Contained By:	Masters Abstracts International83-02.
Subject:	Psychology. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28543032
ISBN:	9798522932275

Differences in Brand-Logo Size Preferences Between Racial/Ethnic Groups.
Ansari, Elliot.

Differences in Brand-Logo Size Preferences Between Racial/Ethnic Groups. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 58 p.

Source: Masters Abstracts International, Volume: 83-02.

Thesis (M.A.)--San Jose State University, 2021.

This item must not be sold to any third party vendors.

The current study compared and explained differences in consumption behaviors among people of different racial/ethnic groups: White, Black, Hispanic, and Southeast Asian. Specifically, we analyzed racial/ethnic group preferences for brand-logo sizes on visually conspicuous products (t-shirts and hats). The fear of being negatively evaluated as a minority group member was examined to see if it predicted unique conspicuous consumption patterns across individual consumer groups. This research extended prior consumer tendency literature by trying to demonstrate a link between race/ethnicity and conspicuous consumption through the fear of being negatively evaluated because of one's racial/ethnic background. A final sample of 222 participants completed a survey that measured their preference for brand-logo sizes on products and how fearful they were of being negatively evaluated due to their race/ethnicity. Results showed that Non-White participants preferred bigger-brand logo sizes and were more fearful of being negatively evaluated than White participants. However, the fear of being negatively evaluated did not mediate the relationship between brand-logo size preferences and race as hypothesized. This research has broad implications for both understanding the role of culture in the marketing community as well as the economic consequences of minority group status.

ISBN: 9798522932275Subjects--Topical Terms:

519075
Psychology.
Subjects--Index Terms:

Socioeconomic status

Differences in Brand-Logo Size Preferences Between Racial/Ethnic Groups.
LDR:02505nmm a2200361 4500 001 2281468
005 20210920103011.5
008 220723s2021 ||||||||||||||||| ||eng d
020 $a 9798522932275
035 $a (MiAaPQ)AAI28543032
035 $a AAI28543032
040 $a MiAaPQ $c MiAaPQ
100 1 $a Ansari, Elliot. $3 3560111
245 1 0 $a Differences in Brand-Logo Size Preferences Between Racial/Ethnic Groups.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2021
300 $a 58 p.
500 $a Source: Masters Abstracts International, Volume: 83-02.
500 $a Advisor: Ma-Kellams, Christine.
502 $a Thesis (M.A.)--San Jose State University, 2021.
506 $a This item must not be sold to any third party vendors.
520 $a The current study compared and explained differences in consumption behaviors among people of different racial/ethnic groups: White, Black, Hispanic, and Southeast Asian. Specifically, we analyzed racial/ethnic group preferences for brand-logo sizes on visually conspicuous products (t-shirts and hats). The fear of being negatively evaluated as a minority group member was examined to see if it predicted unique conspicuous consumption patterns across individual consumer groups. This research extended prior consumer tendency literature by trying to demonstrate a link between race/ethnicity and conspicuous consumption through the fear of being negatively evaluated because of one's racial/ethnic background. A final sample of 222 participants completed a survey that measured their preference for brand-logo sizes on products and how fearful they were of being negatively evaluated due to their race/ethnicity. Results showed that Non-White participants preferred bigger-brand logo sizes and were more fearful of being negatively evaluated than White participants. However, the fear of being negatively evaluated did not mediate the relationship between brand-logo size preferences and race as hypothesized. This research has broad implications for both understanding the role of culture in the marketing community as well as the economic consequences of minority group status.
590 $a School code: 6265.
650 4 $a Psychology. $3 519075
650 4 $a Hispanic Americans. $3 614510
650 4 $a Cultural differences. $3 3548285
650 4 $a Asian Americans. $3 581214
650 4 $a Racism. $3 519298
650 4 $a Minority & ethnic groups. $3 3422415
650 4 $a Households. $3 579926
653 $a Socioeconomic status
653 $a Conspicuous consumption
653 $a Fear of negative evaluations
653 $a Race
653 $a Ethnicity
690 $a 0338
690 $a 0621
710 2 $a San Jose State University. $b Psychology-Experimental. $3 1681528
773 0 $t Masters Abstracts International $g 83-02.
790 $a 6265
791 $a M.A.
792 $a 2021
793 $a English
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28543032