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Marketing Strategy: How Latino Compa...

Pulido, Sarah Eileen.

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Marketing Strategy: How Latino Companies Can Market Toward Southeast Asian Consumers.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing Strategy: How Latino Companies Can Market Toward Southeast Asian Consumers./
Author:	Pulido, Sarah Eileen.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	16 p.
Notes:	Source: Masters Abstracts International, Volume: 82-03.
Contained By:	Masters Abstracts International82-03.
Subject:	Latin American studies. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27959737
ISBN:	9798662597044

Marketing Strategy: How Latino Companies Can Market Toward Southeast Asian Consumers.
Pulido, Sarah Eileen.

Marketing Strategy: How Latino Companies Can Market Toward Southeast Asian Consumers. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 16 p.

Source: Masters Abstracts International, Volume: 82-03.

Thesis (M.S.)--California State University, Los Angeles, 2020.

This item is not available from ProQuest Dissertations & Theses.

Every culture has something to offer, whether it is food rich in flavor, vibrant clothing or, traditional dances and music with a message. With cultures comes subcultures. Subcultures are groups within its own culture. One subculture widely known in Los Angeles, California is "Chicanos" or "Cholos." These Chicanos and Cholos sparked mainstream attention for a variety of reason. One of these reasons being fashion style. The Chicano style has left a lasting impression on many who reside in Southeast Asian countries. Since this subculture was born in Los Angeles, those Southeast Asians rely on shops in their local areas importing goods from America, and reselling in their city. If one were to create a company that catered to the Chicano culture, let us call it Company A, it would be an easy sell to market to Latinos. How would this company market to their Southeast Asian consumers? Here we will explore and develop a marketing strategy for Company A, so that this company can cater to Southeast Asian consumers and Asian consumers in the United States.

ISBN: 9798662597044Subjects--Topical Terms:

2122903
Latin American studies.
Subjects--Index Terms:

Southeast Asian consumers

Marketing Strategy: How Latino Companies Can Market Toward Southeast Asian Consumers.
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300 $a 16 p.
500 $a Source: Masters Abstracts International, Volume: 82-03.
500 $a Advisor: Anderson, Jeffrey.
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506 $a This item is not available from ProQuest Dissertations & Theses.
506 $a This item must not be sold to any third party vendors.
520 $a Every culture has something to offer, whether it is food rich in flavor, vibrant clothing or, traditional dances and music with a message. With cultures comes subcultures. Subcultures are groups within its own culture. One subculture widely known in Los Angeles, California is "Chicanos" or "Cholos." These Chicanos and Cholos sparked mainstream attention for a variety of reason. One of these reasons being fashion style. The Chicano style has left a lasting impression on many who reside in Southeast Asian countries. Since this subculture was born in Los Angeles, those Southeast Asians rely on shops in their local areas importing goods from America, and reselling in their city. If one were to create a company that catered to the Chicano culture, let us call it Company A, it would be an easy sell to market to Latinos. How would this company market to their Southeast Asian consumers? Here we will explore and develop a marketing strategy for Company A, so that this company can cater to Southeast Asian consumers and Asian consumers in the United States.
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653 $a Latino companies
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710 2 $a California State University, Los Angeles. $b Business Administration. $3 3560006
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