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Nation Branding and the Case of Saud...

Alsaaidi, Hala Zayed.

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Nation Branding and the Case of Saudi Vision 2030 and the Use of Twitter.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Nation Branding and the Case of Saudi Vision 2030 and the Use of Twitter./
Author:	Alsaaidi, Hala Zayed.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	55 p.
Notes:	Source: Masters Abstracts International, Volume: 82-07.
Contained By:	Masters Abstracts International82-07.
Subject:	Communication. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28157845
ISBN:	9798557009829

Nation Branding and the Case of Saudi Vision 2030 and the Use of Twitter.
Alsaaidi, Hala Zayed.

Nation Branding and the Case of Saudi Vision 2030 and the Use of Twitter. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 55 p.

Source: Masters Abstracts International, Volume: 82-07.

Thesis (M.S.)--Rochester Institute of Technology, 2020.

This item must not be sold to any third party vendors.

Nation branding has played a pivotalrole in how Saudi Arabia represents itself in the global community. This thesis analyzed Saudi Arabia's government approach towards the implementation of a nation branding strategy using social media as a vehicle to engage with the rest of the world. The study addresses questions of how Saudi Arabia communicates through nation branding as part of its core identity and how different values are presented in the Saudi Arabia Vision 2030 on Twitter. Qualitative content analysis was used to analayze the tweets and tweet contents regarding the Vision 2030 national branding in Saudi Arabia. Data was collected from the saudidivision2030 Twitter handle using NodeXLPro. The findings of the study revealed Saudi Arabia's investment in Twitter,as a way to enhance the country's brand image and improve the outside world's view of the country. Twitter presents a reliable solution for promoting the social, political, economic, and overall progress of Saudi Arabia. It creates excellent opportunities in building the nation brand of the Kingdom of Saudi Arabia (KSA).

ISBN: 9798557009829Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Nation branding

Nation Branding and the Case of Saudi Vision 2030 and the Use of Twitter.
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245 1 0 $a Nation Branding and the Case of Saudi Vision 2030 and the Use of Twitter.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2020
300 $a 55 p.
500 $a Source: Masters Abstracts International, Volume: 82-07.
500 $a Advisor: Gordon, Nickesia;Johansson, Mike.
502 $a Thesis (M.S.)--Rochester Institute of Technology, 2020.
506 $a This item must not be sold to any third party vendors.
520 $a Nation branding has played a pivotalrole in how Saudi Arabia represents itself in the global community. This thesis analyzed Saudi Arabia's government approach towards the implementation of a nation branding strategy using social media as a vehicle to engage with the rest of the world. The study addresses questions of how Saudi Arabia communicates through nation branding as part of its core identity and how different values are presented in the Saudi Arabia Vision 2030 on Twitter. Qualitative content analysis was used to analayze the tweets and tweet contents regarding the Vision 2030 national branding in Saudi Arabia. Data was collected from the saudidivision2030 Twitter handle using NodeXLPro. The findings of the study revealed Saudi Arabia's investment in Twitter,as a way to enhance the country's brand image and improve the outside world's view of the country. Twitter presents a reliable solution for promoting the social, political, economic, and overall progress of Saudi Arabia. It creates excellent opportunities in building the nation brand of the Kingdom of Saudi Arabia (KSA).
590 $a School code: 0465.
650 4 $a Communication. $3 524709
650 4 $a Web studies. $3 2122754
650 4 $a Middle Eastern studies. $3 3168421
650 4 $a Political science. $3 528916
653 $a Nation branding
653 $a Saudi Arabia
653 $a Twitter
653 $a Vision2030
690 $a 0459
690 $a 0555
690 $a 0338
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710 2 $a Rochester Institute of Technology. $b Communication and Media Technologies. $3 1037381
773 0 $t Masters Abstracts International $g 82-07.
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793 $a English
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