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A cross -national comparison of corp...

LaRosa, Richard J.

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A cross -national comparison of corporate web-site communications: An examination of the services sector.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	A cross -national comparison of corporate web-site communications: An examination of the services sector./
作者:	LaRosa, Richard J.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2008,
面頁冊數:	169 p.
附註:	Source: Dissertations Abstracts International, Volume: 70-11, Section: A.
Contained By:	Dissertations Abstracts International70-11A.
標題:	Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3351270
ISBN:	9781109073522

A cross -national comparison of corporate web-site communications: An examination of the services sector.
LaRosa, Richard J.

A cross -national comparison of corporate web-site communications: An examination of the services sector. - Ann Arbor : ProQuest Dissertations & Theses, 2008 - 169 p.

Source: Dissertations Abstracts International, Volume: 70-11, Section: A.

Thesis (D.B.A.)--Cleveland State University, 2008.

This item must not be sold to any third party vendors.

Despite the trend toward increased marketing in the electronic medium, there is still a lack of comprehensive research. Especially noteworthy is the lack of research on equivalence of electronic information across both industries and national boundaries. The literature is replete with findings from studies surrounding consumer and B2B goods advertising promoted through print and TV mediums; however, this study suggests that previous findings and methods may not be directly transferable to service advertisers in an electronic medium. The specific design characteristics inherent with the web medium combined with the inherent limitations surrounding cultural indices suggest that new methods and measures are required. This study proposes that a newly developed one-dimensional construct that incorporates socioeconomic, media, and technology variables can be applied to better evaluate differences in web-based information content. It is suggested that this new indicator can support a clearer and more systematic procedure for use in cross-national communication studies than previously used methods.

ISBN: 9781109073522Subjects--Topical Terms:

536353
Marketing.
Subjects--Index Terms:

Corporate websites

A cross -national comparison of corporate web-site communications: An examination of the services sector.
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500 $a Publisher info.: Dissertation/Thesis.
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506 $a This item must not be sold to any third party vendors.
506 $a This item must not be added to any third party search indexes.
520 $a Despite the trend toward increased marketing in the electronic medium, there is still a lack of comprehensive research. Especially noteworthy is the lack of research on equivalence of electronic information across both industries and national boundaries. The literature is replete with findings from studies surrounding consumer and B2B goods advertising promoted through print and TV mediums; however, this study suggests that previous findings and methods may not be directly transferable to service advertisers in an electronic medium. The specific design characteristics inherent with the web medium combined with the inherent limitations surrounding cultural indices suggest that new methods and measures are required. This study proposes that a newly developed one-dimensional construct that incorporates socioeconomic, media, and technology variables can be applied to better evaluate differences in web-based information content. It is suggested that this new indicator can support a clearer and more systematic procedure for use in cross-national communication studies than previously used methods.
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