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A Study on Potential Health Issues B...

Wang, Shan.

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A Study on Potential Health Issues Behind the Popularity of "Mukbang" in China.

Record Type:	Electronic resources : Monograph/item
Title/Author:	A Study on Potential Health Issues Behind the Popularity of "Mukbang" in China./
Author:	Wang, Shan.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	72 p.
Notes:	Source: Masters Abstracts International, Volume: 81-10.
Contained By:	Masters Abstracts International81-10.
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27837128
ISBN:	9798641804125

A Study on Potential Health Issues Behind the Popularity of "Mukbang" in China.
Wang, Shan.

A Study on Potential Health Issues Behind the Popularity of "Mukbang" in China. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 72 p.

Source: Masters Abstracts International, Volume: 81-10.

Thesis (M.S.)--Middle Tennessee State University, 2020.

This item must not be sold to any third party vendors.

Mukbang, in which people broadcast themselves eating large quantities, started to enter the Chinese market around 2014 and gradually became popular. In this thesis, by analyzing the encodings of mukbang videos on Kuaishou, the shared themes across videos were discovered. Also, the decodings of mukbang videos by viewers were examined so as to figure out their different attitudes and emotions toward mukbang videos and mukbangers. Findings suggested that mukbang videos and its viewers have built up a complex relationship. Pursuing the thrill of hunger, vicarious eating, emotional establishment, and relieving anorexia were found as main reasons the viewers choose to watch mukbang videos. However, some viewers also expressed their shock, even disbelief on unusual food intake. Others expressed their desires on owning a slim figure that never becoming overweight even overeating. This thesis also argued that mukbang has indeed caused a certain harmful impact on the perception of eating norms and eating behaviors of some viewers.

ISBN: 9798641804125Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Eating norms

A Study on Potential Health Issues Behind the Popularity of "Mukbang" in China.
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245 1 0 $a A Study on Potential Health Issues Behind the Popularity of "Mukbang" in China.
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300 $a 72 p.
500 $a Source: Masters Abstracts International, Volume: 81-10.
500 $a Advisor: Foss, Katherine.
502 $a Thesis (M.S.)--Middle Tennessee State University, 2020.
506 $a This item must not be sold to any third party vendors.
520 $a Mukbang, in which people broadcast themselves eating large quantities, started to enter the Chinese market around 2014 and gradually became popular. In this thesis, by analyzing the encodings of mukbang videos on Kuaishou, the shared themes across videos were discovered. Also, the decodings of mukbang videos by viewers were examined so as to figure out their different attitudes and emotions toward mukbang videos and mukbangers. Findings suggested that mukbang videos and its viewers have built up a complex relationship. Pursuing the thrill of hunger, vicarious eating, emotional establishment, and relieving anorexia were found as main reasons the viewers choose to watch mukbang videos. However, some viewers also expressed their shock, even disbelief on unusual food intake. Others expressed their desires on owning a slim figure that never becoming overweight even overeating. This thesis also argued that mukbang has indeed caused a certain harmful impact on the perception of eating norms and eating behaviors of some viewers.
590 $a School code: 0170.
650 4 $a Communication. $3 524709
650 4 $a Mass communications. $3 3422380
653 $a Eating norms
653 $a Encoding/decoding
653 $a Health issues
653 $a Mukbang
653 $a Mukbang videos
653 $a Social media
690 $a 0459
690 $a 0708
710 2 $a Middle Tennessee State University. $b College of Mass Communications. $3 2099146
773 0 $t Masters Abstracts International $g 81-10.
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