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A Brand New Narrative: Social Attitu...

Skinner, Emily .

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A Brand New Narrative: Social Attitudes Toward Conflict Resolution and Inefficiency in Marketing and Branding.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	A Brand New Narrative: Social Attitudes Toward Conflict Resolution and Inefficiency in Marketing and Branding./
作者:	Skinner, Emily .
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
面頁冊數:	166 p.
附註:	Source: Dissertations Abstracts International, Volume: 81-11, Section: A.
Contained By:	Dissertations Abstracts International81-11A.
標題:	Alternative dispute resolution. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27740668
ISBN:	9798643178514

A Brand New Narrative: Social Attitudes Toward Conflict Resolution and Inefficiency in Marketing and Branding.
Skinner, Emily .

A Brand New Narrative: Social Attitudes Toward Conflict Resolution and Inefficiency in Marketing and Branding. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 166 p.

Source: Dissertations Abstracts International, Volume: 81-11, Section: A.

Thesis (Ph.D.)--Nova Southeastern University, 2020.

This item must not be sold to any third party vendors.

This study aimed to bring to light infield internal assumptions, expectations, and knowledge that may influence limitations on fostering an environment that can increase asocial demand for conflict resolution services, knowledge, and practices. The research explored if the field's marketing is influenced by the macro social norms, assumptions, and expectations of conflict and if they influence how the field communicates with its market. The study's goal was to investigate if the marketing and the branding of conflict resolution are influenced by the social fact of conflict as negative. This study explored conscious and unconscious broad patterns of common-sense knowledge, vocabulary, and symbols connected with conflict and conflict resolution. The researcher conducted interviews with two groups: Group A, career conflict resolution practitioners, and Group B, the research outlined target market: millennials. Descriptive qualitative analysis was used to analyze the definitions, descriptions, and narratives of the groups as a means to illustrate the current status quo of the communication between the field and its audience. The research depicts a rebranding of the concepts of conflict and conflict resolution by career conflict resolution practitioners that deviated from the traditional views held by the outlined target market. The omnipresent frame of conflict as negative existed in both groups that informed binary relationships with other concepts such as conflict resolution.This research plays a role in outlining the current environment of the understanding of conflict and conflict resolution with the ultimate goal of improving best practices in marketing and branding for the future.

ISBN: 9798643178514Subjects--Topical Terms:

3168470
Alternative dispute resolution.
Subjects--Index Terms:

Branding

A Brand New Narrative: Social Attitudes Toward Conflict Resolution and Inefficiency in Marketing and Branding.
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