東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Understanding the Effect of Seal Siz...

Metzger, Rachel.

Linked to FindBook

Google Book

Amazon

博客來

Understanding the Effect of Seal Size in Non-GMO Food Advertisements and Measuring Consumer Attitudes Toward GMOs.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Understanding the Effect of Seal Size in Non-GMO Food Advertisements and Measuring Consumer Attitudes Toward GMOs./
Author:	Metzger, Rachel.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	100 p.
Notes:	Source: Masters Abstracts International, Volume: 80-09.
Contained By:	Masters Abstracts International80-09.
Subject:	Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10815221
ISBN:	9780438974395

Understanding the Effect of Seal Size in Non-GMO Food Advertisements and Measuring Consumer Attitudes Toward GMOs.
Metzger, Rachel.

Understanding the Effect of Seal Size in Non-GMO Food Advertisements and Measuring Consumer Attitudes Toward GMOs. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 100 p.

Source: Masters Abstracts International, Volume: 80-09.

Thesis (M.S.)--Oklahoma State University, 2018.

This item must not be sold to any third party vendors.

Today, genetically modified organisms have an increased presence in the American food supply. GMOs are a topic of controversy, so it is important to know how consumers feel about them. Attitudes toward GMOs have been studied across the globe, but few studies focus on attitudes toward GMOs in the United States. This study consists of two manuscripts: the first manuscript measured attitudes toward GMOs using a semantic differential scale, and the second manuscript measured the effect a certified non-GMO seal has on the way consumers view food advertisements when the size of the seal is manipulated. This study consisted of 100 faculty and staff members from Oklahoma State University. Attitudes toward GMOs were found to be primarily neutral, potentially revealing participants' lack of knowledge of GMOs. The size of the non-GMO seal was found to be significant for time to first fixation and fixation count, but it was not significant for fixation duration.

ISBN: 9780438974395Subjects--Topical Terms:

536353
Marketing.
Subjects--Index Terms:

Attitudes

Understanding the Effect of Seal Size in Non-GMO Food Advertisements and Measuring Consumer Attitudes Toward GMOs.
LDR:02166nmm a2200385 4500 001 2269824
005 20200921070337.5
008 220629s2018 ||||||||||||||||| ||eng d
020 $a 9780438974395
035 $a (MiAaPQ)AAI10815221
035 $a (MiAaPQ)okstate:15756
035 $a AAI10815221
040 $a MiAaPQ $c MiAaPQ
100 1 $a Metzger, Rachel. $3 3547170
245 1 0 $a Understanding the Effect of Seal Size in Non-GMO Food Advertisements and Measuring Consumer Attitudes Toward GMOs.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2018
300 $a 100 p.
500 $a Source: Masters Abstracts International, Volume: 80-09.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisor: Cartmell, David D.
502 $a Thesis (M.S.)--Oklahoma State University, 2018.
506 $a This item must not be sold to any third party vendors.
520 $a Today, genetically modified organisms have an increased presence in the American food supply. GMOs are a topic of controversy, so it is important to know how consumers feel about them. Attitudes toward GMOs have been studied across the globe, but few studies focus on attitudes toward GMOs in the United States. This study consists of two manuscripts: the first manuscript measured attitudes toward GMOs using a semantic differential scale, and the second manuscript measured the effect a certified non-GMO seal has on the way consumers view food advertisements when the size of the seal is manipulated. This study consisted of 100 faculty and staff members from Oklahoma State University. Attitudes toward GMOs were found to be primarily neutral, potentially revealing participants' lack of knowledge of GMOs. The size of the non-GMO seal was found to be significant for time to first fixation and fixation count, but it was not significant for fixation duration.
590 $a School code: 0664.
650 4 $a Marketing. $3 536353
650 4 $a Communication. $3 524709
650 4 $a Personality psychology. $3 2144789
653 $a Attitudes
653 $a Eye tracking
653 $a Gmo
653 $a Seal
690 $a 0338
690 $a 0459
690 $a 0625
710 2 $a Oklahoma State University. $b Agricultural Communications. $3 3284066
773 0 $t Masters Abstracts International $g 80-09.
790 $a 0664
791 $a M.S.
792 $a 2018
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10815221