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The Relationship between Motivation ...

Jiang, Wen.

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The Relationship between Motivation to Use Airbnb and Guests' Repurchase Intention: Moderating Effect of Consideration Set.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Relationship between Motivation to Use Airbnb and Guests' Repurchase Intention: Moderating Effect of Consideration Set./
作者:	Jiang, Wen.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
面頁冊數:	140 p.
附註:	Source: Masters Abstracts International, Volume: 81-06.
Contained By:	Masters Abstracts International81-06.
標題:	Business administration. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=22620276
ISBN:	9781392408278

The Relationship between Motivation to Use Airbnb and Guests' Repurchase Intention: Moderating Effect of Consideration Set.
Jiang, Wen.

The Relationship between Motivation to Use Airbnb and Guests' Repurchase Intention: Moderating Effect of Consideration Set. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 140 p.

Source: Masters Abstracts International, Volume: 81-06.

Thesis (M.S.)--University of Nevada, Las Vegas, 2019.

This item must not be sold to any third party vendors.

With the rise of the peer-to-peer sharing economy, Airbnb has become the leading platform as an online marketplace that allows homeowners to contract short-term leases or rents to tourists. It has expanded rapidly around the globe. This study comprehensively reviews previous literature with respect to the marketing of Airbnb. The study then summarized and categorized 12 motivators linked as causative agents for guests choosing Airbnb. Using the push-pull theory, along with research on the consideration set, this study examines the relationships between Airbnb motivators and guests' repurchase intention. This study further examines how the consideration set moderates these relationships.Seventy-eight Airbnb guests were surveyed using a paper-based survey questionnaire in a pilot study. It shows that 13 factors were identified in principal component analysis. In the main study, a sample of 397 complete usable surveys were collected from an online platform. Supporting predictions, all motivators significantly predict repurchase intention. However, contrary to predictions, consideration set did not moderate the relationship between motivators and repurchase intention. The study's theoretical and practical implications are discussed.

ISBN: 9781392408278Subjects--Topical Terms:

3168311
Business administration.
Subjects--Index Terms:

Airbnb

The Relationship between Motivation to Use Airbnb and Guests' Repurchase Intention: Moderating Effect of Consideration Set.
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500 $a Source: Masters Abstracts International, Volume: 81-06.
500 $a Advisor: Bai, Billy.
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506 $a This item must not be sold to any third party vendors.
520 $a With the rise of the peer-to-peer sharing economy, Airbnb has become the leading platform as an online marketplace that allows homeowners to contract short-term leases or rents to tourists. It has expanded rapidly around the globe. This study comprehensively reviews previous literature with respect to the marketing of Airbnb. The study then summarized and categorized 12 motivators linked as causative agents for guests choosing Airbnb. Using the push-pull theory, along with research on the consideration set, this study examines the relationships between Airbnb motivators and guests' repurchase intention. This study further examines how the consideration set moderates these relationships.Seventy-eight Airbnb guests were surveyed using a paper-based survey questionnaire in a pilot study. It shows that 13 factors were identified in principal component analysis. In the main study, a sample of 397 complete usable surveys were collected from an online platform. Supporting predictions, all motivators significantly predict repurchase intention. However, contrary to predictions, consideration set did not moderate the relationship between motivators and repurchase intention. The study's theoretical and practical implications are discussed.
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653 $a Airbnb
653 $a Consideration set
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653 $a Repurchase intention
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