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Instagram & Beauty Micro-influencers...

Cano, Maria Alejandra.

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Instagram & Beauty Micro-influencers: Strategies of Self-presentation Used for Personal Brand Development.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Instagram & Beauty Micro-influencers: Strategies of Self-presentation Used for Personal Brand Development./
Author:	Cano, Maria Alejandra.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	72 p.
Notes:	Source: Masters Abstracts International, Volume: 81-03.
Contained By:	Masters Abstracts International81-03.
Subject:	Mass communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13897518
ISBN:	9781085730341

Instagram & Beauty Micro-influencers: Strategies of Self-presentation Used for Personal Brand Development.
Cano, Maria Alejandra.

Instagram & Beauty Micro-influencers: Strategies of Self-presentation Used for Personal Brand Development. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 72 p.

Source: Masters Abstracts International, Volume: 81-03.

Thesis (M.S.)--University of Oregon, 2019.

This item must not be sold to any third party vendors.

The visual quality of Instagram has allowed for it to become the prime platform for user-generated content that features brands and consumer goods. Millennials report learning about brands after being exposed to them on social media (GlobalWebIndex, n.d.-a) and a significant percentage of the U.S. population reported posting reviews online. Some users have turned their Instagram profiles into blogs - a space where they can share their thoughts on beauty products like makeup and skincare. Gaining followers and likes have become standard in the role of micro-influencers.By monitoring the behavior of beauty six micro-influencers on Instagram, this study was able to identify the strategies of self-presentation used, including selfies, self-disclosure, editing techniques for authenticity, and more. Moreover, beauty content produced by micro-influencers focuses on the aesthetic of products rather than providing in-depth information of the products and brands featured.

ISBN: 9781085730341Subjects--Topical Terms:

3422380
Mass communications.
Subjects--Index Terms:

Influencer

Instagram & Beauty Micro-influencers: Strategies of Self-presentation Used for Personal Brand Development.
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520 $a The visual quality of Instagram has allowed for it to become the prime platform for user-generated content that features brands and consumer goods. Millennials report learning about brands after being exposed to them on social media (GlobalWebIndex, n.d.-a) and a significant percentage of the U.S. population reported posting reviews online. Some users have turned their Instagram profiles into blogs - a space where they can share their thoughts on beauty products like makeup and skincare. Gaining followers and likes have become standard in the role of micro-influencers.By monitoring the behavior of beauty six micro-influencers on Instagram, this study was able to identify the strategies of self-presentation used, including selfies, self-disclosure, editing techniques for authenticity, and more. Moreover, beauty content produced by micro-influencers focuses on the aesthetic of products rather than providing in-depth information of the products and brands featured.
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