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Organizing Marginalized Communities ...

Burton, Todd R.

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Organizing Marginalized Communities Online: A Case Study Examining the Use of Social Media by Lesbian, Gay, Bisexual, and Transgender (LGBT) Military Community Leaders in Advocating for Inclusive Military Service.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Organizing Marginalized Communities Online: A Case Study Examining the Use of Social Media by Lesbian, Gay, Bisexual, and Transgender (LGBT) Military Community Leaders in Advocating for Inclusive Military Service./
Author:	Burton, Todd R.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	236 p.
Notes:	Source: Dissertations Abstracts International, Volume: 80-10, Section: A.
Contained By:	Dissertations Abstracts International80-10A.
Subject:	LGBTQ studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13808314
ISBN:	9781392016091

Organizing Marginalized Communities Online: A Case Study Examining the Use of Social Media by Lesbian, Gay, Bisexual, and Transgender (LGBT) Military Community Leaders in Advocating for Inclusive Military Service.
Burton, Todd R.

Organizing Marginalized Communities Online: A Case Study Examining the Use of Social Media by Lesbian, Gay, Bisexual, and Transgender (LGBT) Military Community Leaders in Advocating for Inclusive Military Service. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 236 p.

Source: Dissertations Abstracts International, Volume: 80-10, Section: A.

Thesis (Ph.D.)--Cardinal Stritch University, 2019.

This item must not be sold to any third party vendors.

Potential leaders within marginalized communities find it difficult to connect with each other, to learn, strategize, and support one another and build a cohesive community capable of effecting social change. This research contributes to filling a gap in empirical research on effective approaches to employing social media tools to organize and engage in social movements. The research builds on earlier studies of marginalized communities and social media to organize and engage in social movements by applying a case study design to assess how the lesbian, gay, bisexual, and transgender (LGBT) military community employed social media to organize and advocate for inclusion and end discrimination within the U.S. armed forces using through analysis of how the online LGBT military community organized itself, how leaders were identified and their roles, and how online behavior affected offline advocacy. The theoretical framework focuses on the intersection between social movement theory as described in Blumer's four-phase model defining the lifecycle of a social movement (Della Porta & Diani, 2006) and the emerging field of social media research, assessed against a series of four factors identified as key to effective organizing online in Fulton's (2013) assessment of OutServe. Social network analysis and content analysis techniques were employed using an NVIVO database containing news articles, interview transcriptions, web content, and redacted (anonymized) social media content to describe online/offline behaviors and identify organizational structures, relationships, and key themes. Seventeen findings, organized around Blumer's (1969) model describing the phases of a social movement (emergence, coalescence, bureaucratization, and decline), describe the key ways the LGBT military community employed these tools alongside traditional organizing and advocacy efforts to advocate for inclusion. The findings demonstrate the value and the challenges that social media provide across the lifecycle of a social movement, providing a nuanced perspective for those arguing that these tools are important, but not adequate to effect social change by themselves. Social media added significant value for the LGBT military community but did not replace traditional organizing and advocacy techniques or face-to-face interaction at the grass-roots level.

ISBN: 9781392016091Subjects--Topical Terms:

2122706
LGBTQ studies.

Organizing Marginalized Communities Online: A Case Study Examining the Use of Social Media by Lesbian, Gay, Bisexual, and Transgender (LGBT) Military Community Leaders in Advocating for Inclusive Military Service.
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