東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Financial Management Strategies Used...

Scott, Douglas D.

Linked to FindBook

Google Book

Amazon

博客來

Financial Management Strategies Used to Market Investment Services to Retiring Military Personnel.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Financial Management Strategies Used to Market Investment Services to Retiring Military Personnel./
Author:	Scott, Douglas D.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	132 p.
Notes:	Source: Dissertations Abstracts International, Volume: 80-11, Section: A.
Contained By:	Dissertations Abstracts International80-11A.
Subject:	Business administration. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13879180
ISBN:	9781392120910

Financial Management Strategies Used to Market Investment Services to Retiring Military Personnel.
Scott, Douglas D.

Financial Management Strategies Used to Market Investment Services to Retiring Military Personnel. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 132 p.

Source: Dissertations Abstracts International, Volume: 80-11, Section: A.

Thesis (D.B.A.)--Walden University, 2019.

This item must not be sold to any third party vendors.

Marketing strategies relies on marketing campaigns that target a variety of clients based on demographics to increase profitability through financial planning services. The purpose of this qualitative multiple case study was to explore the marketing strategies financial managers of financial management branch offices used to market their investment services to retiring military personnel. The targeted population comprised 5 financial managers of financial management branch offices in the northeastern region of the United States and surrounding geographical areas who used successful strategies to market investment services to retiring military personnel. Blue ocean theory, which refers to untouched markets, provided the conceptual foundation for the study. The data collection process involved semistructured face-to-face-interviews and document analysis. Data were thematically coded; using data analysis software, 2 themes emerged: the importance of marketing strategies and financial literacy. The findings of the study may contribute to positive social change by providing financial managers with a marketing strategy that may help prospective clients and owners of existing small businesses identify their investment needs, as well as increase the viability of their local communities through cause-related marketing efforts.

ISBN: 9781392120910Subjects--Topical Terms:

3168311
Business administration.

Financial Management Strategies Used to Market Investment Services to Retiring Military Personnel.
LDR:02428nmm a2200325 4500 001 2263074
005 20191121114008.5
008 220629s2019 ||||||||||||||||| ||eng d
020 $a 9781392120910
035 $a (MiAaPQ)AAI13879180
035 $a (MiAaPQ)waldenu:22458
035 $a AAI13879180
040 $a MiAaPQ $c MiAaPQ
100 1 $a Scott, Douglas D. $3 845686
245 1 0 $a Financial Management Strategies Used to Market Investment Services to Retiring Military Personnel.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2019
300 $a 132 p.
500 $a Source: Dissertations Abstracts International, Volume: 80-11, Section: A.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisor: Anthony, Peter J.
502 $a Thesis (D.B.A.)--Walden University, 2019.
506 $a This item must not be sold to any third party vendors.
520 $a Marketing strategies relies on marketing campaigns that target a variety of clients based on demographics to increase profitability through financial planning services. The purpose of this qualitative multiple case study was to explore the marketing strategies financial managers of financial management branch offices used to market their investment services to retiring military personnel. The targeted population comprised 5 financial managers of financial management branch offices in the northeastern region of the United States and surrounding geographical areas who used successful strategies to market investment services to retiring military personnel. Blue ocean theory, which refers to untouched markets, provided the conceptual foundation for the study. The data collection process involved semistructured face-to-face-interviews and document analysis. Data were thematically coded; using data analysis software, 2 themes emerged: the importance of marketing strategies and financial literacy. The findings of the study may contribute to positive social change by providing financial managers with a marketing strategy that may help prospective clients and owners of existing small businesses identify their investment needs, as well as increase the viability of their local communities through cause-related marketing efforts.
590 $a School code: 0543.
650 4 $a Business administration. $3 3168311
650 4 $a International Relations. $3 895651
690 $a 0310
690 $a 0601
710 2 $a Walden University. $b Management. $3 3168394
773 0 $t Dissertations Abstracts International $g 80-11A.
790 $a 0543
791 $a D.B.A.
792 $a 2019
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13879180