Media management in the age of Lyndo...
Quail, Benjamin W.

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  • Media management in the age of Lyndon B. Johnson = selling guns and butter /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Media management in the age of Lyndon B. Johnson/ by Benjamin W. Quail.
    其他題名: selling guns and butter /
    作者: Quail, Benjamin W.
    出版者: Cham :Springer International Publishing : : 2021.,
    面頁冊數: ix, 264 p. :ill., digital ;24 cm.
    內容註: 1. Introduction -- 2. Thematic Review -- 3. 1963-1964: Assuming and Consolidating Power, Campaigning for Election -- 4. 1965: Guns vs. Butter-Escalation in Vietnam and the March of the Great Society -- 5. 1966: Widening Credibility Gap and Sliding Popularity -- 6. 1967: Pacification, Charm Offensives and Further Undermined Credibility -- 7. 1968: Tet, Plummeting Popularity and the Ultimate Failure of the Johnsonian Press Strategy -- 8. Conclusion.
    Contained By: Springer Nature eBook
    標題: Mass media - Political aspects - United States. -
    標題: United States - Politics and government - 1963-1969. -
    電子資源: https://doi.org/10.1007/978-3-030-84946-7
    ISBN: 9783030849467
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W9414781 電子資源 11.線上閱覽_V 電子書 EB P95.82.U6 Q35 2021 一般使用(Normal) 在架 0
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