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Social customer relationship managem...

Alt, Rainer.

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Social customer relationship management = fundamentals, applications, technologies /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Social customer relationship management/ by Rainer Alt, Olaf Reinhold.
Reminder of title:	fundamentals, applications, technologies /
Author:	Alt, Rainer.
other author:	Reinhold, Olaf.
Published:	Cham :Springer International Publishing : : 2020.,
Description:	xv, 115 p. :ill., digital ;24 cm.
[NT 15003449]:	Social CRM: Evolution and Building Blocks -- Social CRM: Four Case Studies -- Social CRM: Tools and Functionalities -- Social CRM: Challenges and Perspectives.
Contained By:	Springer Nature eBook
Subject:	Customer relations - Management. -
Online resource:	https://doi.org/10.1007/978-3-030-23343-3
ISBN:	9783030233433

Social customer relationship management = fundamentals, applications, technologies /
Alt, Rainer.

Social customer relationship managementfundamentals, applications, technologies /[electronic resource] :by Rainer Alt, Olaf Reinhold. - Cham :Springer International Publishing :2020. - xv, 115 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Social CRM: Evolution and Building Blocks -- Social CRM: Four Case Studies -- Social CRM: Tools and Functionalities -- Social CRM: Challenges and Perspectives.

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM) It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

ISBN: 9783030233433

Standard No.: 10.1007/978-3-030-23343-3doiSubjects--Topical Terms:

582814
Customer relations
--Management.

LC Class. No.: HF5415.5 / .A48 2020

Dewey Class. No.: 658.812

Social customer relationship management = fundamentals, applications, technologies /
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245 1 0 $a Social customer relationship management $h [electronic resource] : $b fundamentals, applications, technologies / $c by Rainer Alt, Olaf Reinhold.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2020.
300 $a xv, 115 p. : $b ill., digital ; $c 24 cm.
490 1 $a Management for professionals, $x 2192-8096
505 0 $a Social CRM: Evolution and Building Blocks -- Social CRM: Four Case Studies -- Social CRM: Tools and Functionalities -- Social CRM: Challenges and Perspectives.
520 $a Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM) It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
650 0 $a Customer relations $x Management. $3 582814
650 0 $a Social media $x Economic aspects. $3 786189
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650 2 4 $a Information Systems and Communication Service. $3 891044
650 2 4 $a Business Information Systems. $3 892640
700 1 $a Reinhold, Olaf. $3 3529303
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