Services marketing issues in emergin...
Adhikari, Atanu.

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  • Services marketing issues in emerging economies
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Services marketing issues in emerging economies/ edited by Atanu Adhikari.
    其他作者: Adhikari, Atanu.
    出版者: Singapore :Springer Singapore : : 2020.,
    面頁冊數: xvi, 195 p. :ill., digital ;24 cm.
    內容註: Servicescape and E-servicescape Design Issues in Emerging Markets: Imperatives, Challenges, and Agenda Setting -- Designing the Service Experience for Online Shoppers in Emerging Economies -- Service Issues affecting Consumer Behaviour towards E-commerce Purchases in India -- E-Servicescape in Service: Theoretical Underpinnings and Emerging Market Implications -- Institutional Arrangements and Inter-Organizational Governance in Service Companies -- Distribution Service Issues in Emerging Rural Markets With Special Reference to India -- Marketing-Mix and Customer Loyalty in Services Marketing.
    Contained By: Springer Nature eBook
    標題: Service industries - Marketing. - Developing countries -
    電子資源: https://doi.org/10.1007/978-981-15-8787-0
    ISBN: 9789811587870
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