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The transmedia franchise of Star Wars TV

Nardi, Dominic J.

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The transmedia franchise of Star Wars TV

Record Type:	Electronic resources : Monograph/item
Title/Author:	The transmedia franchise of Star Wars TV/ edited by Dominic J. Nardi, Derek R. Sweet.
other author:	Nardi, Dominic J.
Published:	Cham :Springer International Publishing : : 2020.,
Description:	xvii, 204 p. :ill., digital ;24 cm.
[NT 15003449]:	1. Star Wars from Big Screen to Small -- 2. The Enduring Force of Kenner Star Wars Toy Commercials -- 3.The Holiday Special and the Hole in the Archive -- 4. The Battle for Endor: Ewok Television Films as Transmedia Brand Extension -- 5. 1. "The circle is now complete": Transmedia Storytelling and Nostalgia in Star Wars Television Adverts -- 6. The Princesses Strike Back: Forces of Destiny and the Capitalization of the Disney Princess -- 7. Several Decades Ago in Your Living Room: Ewoks, Droids, and Star Wars Saturday Morning Cartoons -- 8. From Monk to Superhero: Genndy Tartakovsky's Clone Wars and the Transformation of the Jedi -- 9. Of War, Peace, and Art: Mandalorian Culture in Star Wars Television -- 10. Canonical Legends: How the Expanded Universe (Selectively) Lives on TV.
Contained By:	Springer Nature eBook
Subject:	Science fiction television programs. -
Online resource:	https://doi.org/10.1007/978-3-030-52958-1
ISBN:	9783030529581

The transmedia franchise of Star Wars TV
The transmedia franchise of Star Wars TV[electronic resource] /edited by Dominic J. Nardi, Derek R. Sweet. - Cham :Springer International Publishing :2020. - xvii, 204 p. :ill., digital ;24 cm.

1. Star Wars from Big Screen to Small -- 2. The Enduring Force of Kenner Star Wars Toy Commercials -- 3.The Holiday Special and the Hole in the Archive -- 4. The Battle for Endor: Ewok Television Films as Transmedia Brand Extension -- 5. 1. "The circle is now complete": Transmedia Storytelling and Nostalgia in Star Wars Television Adverts -- 6. The Princesses Strike Back: Forces of Destiny and the Capitalization of the Disney Princess -- 7. Several Decades Ago in Your Living Room: Ewoks, Droids, and Star Wars Saturday Morning Cartoons -- 8. From Monk to Superhero: Genndy Tartakovsky's Clone Wars and the Transformation of the Jedi -- 9. Of War, Peace, and Art: Mandalorian Culture in Star Wars Television -- 10. Canonical Legends: How the Expanded Universe (Selectively) Lives on TV.

While previous work on the Star Wars universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that Star Wars TV projects interact with and relate to other Star Wars texts. The chapters in this volume take as a basic premise that the televisual entrants into the Star Wars transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the Star Wars franchise-and, thus, industry-wide transmedia storytelling strategies-developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise's complex history. Dominic J. Nardi is a political scientist with a Ph.D. from the University of Michigan and a J.D. from Georgetown University. He has published articles about political themes in speculative fiction, including an award-winning article about J.R.R. Tolkien's views on democracy in Mythlore and a chapter about ethnicity in Blade Runner 2049 and Philosophy. Derek R. Sweet, a Professor of Communication Studies at Luther College, explores the intersection of rhetoric, popular culture, and politics. His book, Star Wars in the Public Square: The Clone Wars as Public Dialogue, positions the animated series as an important cultural voice in ongoing deliberations regarding U.S. post-9/11 war efforts.

ISBN: 9783030529581

Standard No.: 10.1007/978-3-030-52958-1doiSubjects--Topical Terms:

605966
Science fiction television programs.

LC Class. No.: PN1995.9.S695 / T736 2020

Dewey Class. No.: 791.4575

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505 0 $a 1. Star Wars from Big Screen to Small -- 2. The Enduring Force of Kenner Star Wars Toy Commercials -- 3.The Holiday Special and the Hole in the Archive -- 4. The Battle for Endor: Ewok Television Films as Transmedia Brand Extension -- 5. 1. "The circle is now complete": Transmedia Storytelling and Nostalgia in Star Wars Television Adverts -- 6. The Princesses Strike Back: Forces of Destiny and the Capitalization of the Disney Princess -- 7. Several Decades Ago in Your Living Room: Ewoks, Droids, and Star Wars Saturday Morning Cartoons -- 8. From Monk to Superhero: Genndy Tartakovsky's Clone Wars and the Transformation of the Jedi -- 9. Of War, Peace, and Art: Mandalorian Culture in Star Wars Television -- 10. Canonical Legends: How the Expanded Universe (Selectively) Lives on TV.
520 $a While previous work on the Star Wars universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that Star Wars TV projects interact with and relate to other Star Wars texts. The chapters in this volume take as a basic premise that the televisual entrants into the Star Wars transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the Star Wars franchise-and, thus, industry-wide transmedia storytelling strategies-developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise's complex history. Dominic J. Nardi is a political scientist with a Ph.D. from the University of Michigan and a J.D. from Georgetown University. He has published articles about political themes in speculative fiction, including an award-winning article about J.R.R. Tolkien's views on democracy in Mythlore and a chapter about ethnicity in Blade Runner 2049 and Philosophy. Derek R. Sweet, a Professor of Communication Studies at Luther College, explores the intersection of rhetoric, popular culture, and politics. His book, Star Wars in the Public Square: The Clone Wars as Public Dialogue, positions the animated series as an important cultural voice in ongoing deliberations regarding U.S. post-9/11 war efforts.
650 0 $a Science fiction television programs. $3 605966
650 0 $a Star Wars films. $3 2207327
650 1 4 $a American Cinema and TV. $3 3385853
650 2 4 $a Popular Culture. $3 3201027
650 2 4 $a Audio-Visual Culture. $3 3210047
650 2 4 $a Animation. $3 2032987
650 2 4 $a Film/TV Industry. $3 3206048
700 1 $a Nardi, Dominic J. $3 3527965
700 1 $a Sweet, Derek R. $3 1905630
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856 4 0 $u https://doi.org/10.1007/978-3-030-52958-1
950 $a Literature, Cultural and Media Studies (SpringerNature-41173)