Service management = theory and prac...
Bryson, John R.

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  • Service management = theory and practice /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Service management/ by John R. Bryson ... [et al.].
    其他題名: theory and practice /
    其他作者: Bryson, John R.
    出版者: Cham :Springer International Publishing : : 2020.,
    面頁冊數: xvi, 287 p. :ill., digital ;24 cm.
    內容註: 1. Reading and Managing Service Businesses -- 2. Service Research and Service Theory -- 3. Business Models and Service Strategy -- 4. Techno Service Worlds? Digitization of Service Businesses -- 5. Service Operations and Productivity -- 6. Service Personnel and their Management -- 7. Process and Product Innovation in Service Businesses -- 8. Customer First: Understanding Customers -- 9. Marketing Services -- 10. Internationalizing Service Businesses -- 11. Supply Chains and Logistics Services -- 12. Servitization and Manufacturing Companies -- 13. Measuring Company Performance and Customer Satisfaction -- 14. Reading and Managing Service Businesses: An Integrated Case Study Approach.
    Contained By: Springer Nature eBook
    標題: Service industries - Management. -
    電子資源: https://doi.org/10.1007/978-3-030-52060-1
    ISBN: 9783030520601
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