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Art and business = perspectives on a...

Mase, Stefania.

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Art and business = perspectives on art-based management /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Art and business/ by Stefania Mase.
其他題名:	perspectives on art-based management /
作者:	Mase, Stefania.
出版者:	Cham :Springer International Publishing : : 2020.,
面頁冊數:	ix, 146 p. :ill., digital ;24 cm.
內容註:	INTRODUCTION -- PART I: A Definition of Art & Business -- Art & Business -- Systematic Literature Review in the Field of Art & Business -- PART II: A Detailed Analysis of the Main Lines of Research in Art & Business -- Art & Business A Relational Model -- Art & Corporate Social Responsibility -- Art & Communication -- Art & Cross-Cultural Business -- Art & Cross-Cultural Business -- Art & Consumer Perception -- DISCUSSION & CONCLUSION.
Contained By:	Springer Nature eBook
標題:	Arts - Management. -
電子資源:	https://doi.org/10.1007/978-3-030-51769-4
ISBN:	9783030517694

Art and business = perspectives on art-based management /
Mase, Stefania.

Art and businessperspectives on art-based management /[electronic resource] :by Stefania Mase. - Cham :Springer International Publishing :2020. - ix, 146 p. :ill., digital ;24 cm. - International series in advanced management studies,2366-8814. - International series in advanced management studies..

INTRODUCTION -- PART I: A Definition of Art & Business -- Art & Business -- Systematic Literature Review in the Field of Art & Business -- PART II: A Detailed Analysis of the Main Lines of Research in Art & Business -- Art & Business A Relational Model -- Art & Corporate Social Responsibility -- Art & Communication -- Art & Cross-Cultural Business -- Art & Cross-Cultural Business -- Art & Consumer Perception -- DISCUSSION & CONCLUSION.

Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.

ISBN: 9783030517694

Standard No.: 10.1007/978-3-030-51769-4doiSubjects--Topical Terms:

620701
Arts
--Management.

LC Class. No.: NX760

Dewey Class. No.: 706

Art and business = perspectives on art-based management /
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