東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

The cultural influence on mass custo...

Wabia, Carolin.

Linked to FindBook

Google Book

Amazon

博客來

The cultural influence on mass customization

Record Type:	Electronic resources : Monograph/item
Title/Author:	The cultural influence on mass customization/ by Carolin Wabia.
Author:	Wabia, Carolin.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2020.,
Description:	xvii, 218 p. :ill., digital ;24 cm.
[NT 15003449]:	Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural-bound Interest in Mass Customization - survey -- Cultural-Bound Actions in Mass Customization - experiment.
Contained By:	Springer Nature eBook
Subject:	Mass customization. -
Online resource:	https://doi.org/10.1007/978-3-658-31015-8
ISBN:	9783658310158

The cultural influence on mass customization
Wabia, Carolin.

The cultural influence on mass customization[electronic resource] /by Carolin Wabia. - Wiesbaden :Springer Fachmedien Wiesbaden :2020. - xvii, 218 p. :ill., digital ;24 cm.

Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural-bound Interest in Mass Customization - survey -- Cultural-Bound Actions in Mass Customization - experiment.

This thesis empirically proofs a cultural influence on mass customization - the personalization of mass products towards individual tastes - a topic of increasing importance in today's international markets. Based on quantitative research, the author observes differences in preferences among German and Chinese participants for varying product groups and mass customization stages. Contrasts in willingness-to-pay for mass-customized goods are explored and the investigated cultural influence is attributed to specific cultural dimensions.

ISBN: 9783658310158

Standard No.: 10.1007/978-3-658-31015-8doiSubjects--Topical Terms:

1530247
Mass customization.

LC Class. No.: TS183 / .W335 2020

Dewey Class. No.: 670.427

The cultural influence on mass customization
LDR:01788nmm a2200325 a 4500 001 2255663
003 DE-He213
005 20201214142015.0
006 m d
007 cr nn 008maaau
008 220420s2020 gw s 0 eng d
020 $a 9783658310158 $q (electronic bk.)
020 $a 9783658310141 $q (paper)
024 7 $a 10.1007/978-3-658-31015-8 $2 doi
035 $a 978-3-658-31015-8
040 $a GP $c GP
041 0 $a eng
050 4 $a TS183 $b .W335 2020
072 7 $a KJ $2 bicssc
072 7 $a BUS042000 $2 bisacsh
072 7 $a KJ $2 thema
082 0 4 $a 670.427 $2 23
090 $a TS183 $b .W112 2020
100 1 $a Wabia, Carolin. $3 3525333
245 1 4 $a The cultural influence on mass customization $h [electronic resource] / $c by Carolin Wabia.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2020.
300 $a xvii, 218 p. : $b ill., digital ; $c 24 cm.
505 0 $a Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural-bound Interest in Mass Customization - survey -- Cultural-Bound Actions in Mass Customization - experiment.
520 $a This thesis empirically proofs a cultural influence on mass customization - the personalization of mass products towards individual tastes - a topic of increasing importance in today's international markets. Based on quantitative research, the author observes differences in preferences among German and Chinese participants for varying product groups and mass customization stages. Contrasts in willingness-to-pay for mass-customized goods are explored and the investigated cultural influence is attributed to specific cultural dimensions.
650 0 $a Mass customization. $3 1530247
650 1 4 $a Business and Management, general. $3 2162672
650 2 4 $a Marketing. $3 536353
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-3-658-31015-8
950 $a Business and Management (SpringerNature-41169)