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Milkyway image = producing Hong Kong...

Sun, Yi.

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Milkyway image = producing Hong Kong film genres for global consumption /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Milkyway image/ by Yi Sun.
Reminder of title:	producing Hong Kong film genres for global consumption /
Author:	Sun, Yi.
Published:	Singapore :Springer Singapore : : 2021.,
Description:	xvi, 137 p. :ill., digital ;24 cm.
[NT 15003449]:	1 The Film Production Company -- 2 Hong Kong Film Industry in Transition -- 3 Bringing the Old to the New: Formation and Development of Milkyway -- 4 From Hong Kong to the Mainland: Milkyway's Production and Business Practices -- 5 In Defence of Hong Kong: Milkyway Films' Domestic Critical Reception -- 6 Shaping Hong Kong Cinema's New Icon: Milkyway at International Film Festivals -- 7 Defining Hong Kong Cinema through Distribution: Milkyway Films in the United States -- 8 Building a Hong Kong Studio Brand: Milkyway's Changing Image in Overseas Critical Reception.
Contained By:	Springer Nature eBook
Subject:	Motion picture studios - History. - China -
Online resource:	https://doi.org/10.1007/978-981-33-6578-0
ISBN:	9789813365780

Milkyway image = producing Hong Kong film genres for global consumption /
Sun, Yi.

Milkyway imageproducing Hong Kong film genres for global consumption /[electronic resource] :by Yi Sun. - Singapore :Springer Singapore :2021. - xvi, 137 p. :ill., digital ;24 cm.

1 The Film Production Company -- 2 Hong Kong Film Industry in Transition -- 3 Bringing the Old to the New: Formation and Development of Milkyway -- 4 From Hong Kong to the Mainland: Milkyway's Production and Business Practices -- 5 In Defence of Hong Kong: Milkyway Films' Domestic Critical Reception -- 6 Shaping Hong Kong Cinema's New Icon: Milkyway at International Film Festivals -- 7 Defining Hong Kong Cinema through Distribution: Milkyway Films in the United States -- 8 Building a Hong Kong Studio Brand: Milkyway's Changing Image in Overseas Critical Reception.

This book adopts an integrative research framework that primarily combines industrial and discourse analysis to investigate the company Milkyway Image, drawing upon literature that studies film studios and the practices of film production, distribution, and reception. The history of the Hong Kong-based film production company Milkyway Image from its founding in 1996 to the present exemplifies the metamorphosis of the post-return Hong Kong film industry to an era characterised by Hong Kong's integration into a Chinese national context and the transnationalisation of world cinema. It shows that contemporary Hong Kong cinema's transition resists a monolithic chronicle and instead represents a narrative combining the perspectives of different interest groups and a complex process of compliance and resistance, negotiation and contestation. The meaning of Milkyway's films shifts as they are circulated across cultures and viewed within diverse frameworks, and our understanding of Hong Kong cinema is subject to varying contexts and historical configurations. For researchers in film and media studies and those who have a general interest in Hong Kong cinema, Asian cinema, or contemporary film culture, this book reveals how a variety of industry and cultural bodies have become co-creators of meaning for a film production house, and how the company operates as a co-creator of the discourse that surrounds it.

ISBN: 9789813365780

Standard No.: 10.1007/978-981-33-6578-0doiSubjects--Corporate Names:

3514677
Yin he ying xiang (Xianggang) you xian gong si
--History.Subjects--Topical Terms:

3514678
Motion picture studios
--History.--China

LC Class. No.: PN1999.Y56 / S86 2021

Dewey Class. No.: 791.43095125

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520 $a This book adopts an integrative research framework that primarily combines industrial and discourse analysis to investigate the company Milkyway Image, drawing upon literature that studies film studios and the practices of film production, distribution, and reception. The history of the Hong Kong-based film production company Milkyway Image from its founding in 1996 to the present exemplifies the metamorphosis of the post-return Hong Kong film industry to an era characterised by Hong Kong's integration into a Chinese national context and the transnationalisation of world cinema. It shows that contemporary Hong Kong cinema's transition resists a monolithic chronicle and instead represents a narrative combining the perspectives of different interest groups and a complex process of compliance and resistance, negotiation and contestation. The meaning of Milkyway's films shifts as they are circulated across cultures and viewed within diverse frameworks, and our understanding of Hong Kong cinema is subject to varying contexts and historical configurations. For researchers in film and media studies and those who have a general interest in Hong Kong cinema, Asian cinema, or contemporary film culture, this book reveals how a variety of industry and cultural bodies have become co-creators of meaning for a film production house, and how the company operates as a co-creator of the discourse that surrounds it.
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