東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Omni-channel retailing = an analysis...

Winters, Amelie.

FindBook

Google Book

Amazon

博客來

Omni-channel retailing = an analysis of channel interdependencies, integration services and specific marketing instruments /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Omni-channel retailing/ by Amelie Winters.
其他題名:	an analysis of channel interdependencies, integration services and specific marketing instruments /
作者:	Winters, Amelie.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2021.,
面頁冊數:	xxiv, 306 p. :ill., digital ;24 cm.
內容註:	Reciprocity within Major Retail Purchase Channels and their Effects on Overall, Offline and Online Loyalt -- Effects of Perceived Offline-Online and Online-Offline Channel Integration Services -- Importance of Marketing Instruments for Repurchase Intentions in Omni-channel Retailing.
Contained By:	Springer Nature eBook
標題:	Marketing channels. -
電子資源:	https://doi.org/10.1007/978-3-658-34707-9
ISBN:	9783658347079

Omni-channel retailing = an analysis of channel interdependencies, integration services and specific marketing instruments /
Winters, Amelie.

Omni-channel retailingan analysis of channel interdependencies, integration services and specific marketing instruments /[electronic resource] :by Amelie Winters. - Wiesbaden :Springer Fachmedien Wiesbaden :2021. - xxiv, 306 p. :ill., digital ;24 cm. - Handel und internationales marketing retailing and international marketing,2626-3335. - Handel und internationales marketing retailing and international marketing..

Reciprocity within Major Retail Purchase Channels and their Effects on Overall, Offline and Online Loyalt -- Effects of Perceived Offline-Online and Online-Offline Channel Integration Services -- Importance of Marketing Instruments for Repurchase Intentions in Omni-channel Retailing.

Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level. About the author Dr. Amelie Winters received her doctoral degree from the University of Trier, where she worked at the chair for Marketing and Retailing.

ISBN: 9783658347079

Standard No.: 10.1007/978-3-658-34707-9doiSubjects--Topical Terms:

655321
Marketing channels.

LC Class. No.: HF5415.129 / .W56 2021

Dewey Class. No.: 658.87

Omni-channel retailing = an analysis of channel interdependencies, integration services and specific marketing instruments /
LDR:02175nmm a2200349 a 4500 001 2248936
003 DE-He213
005 20210816110559.0
006 m d
007 cr nn 008maaau
008 220103s2021 gw s 0 eng d
020 $a 9783658347079 $q (electronic bk.)
020 $a 9783658347062 $q (paper)
024 7 $a 10.1007/978-3-658-34707-9 $2 doi
035 $a 978-3-658-34707-9
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.129 $b .W56 2021
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.87 $2 23
090 $a HF5415.129 $b .W788 2021
100 1 $a Winters, Amelie. $3 3513908
245 1 0 $a Omni-channel retailing $h [electronic resource] : $b an analysis of channel interdependencies, integration services and specific marketing instruments / $c by Amelie Winters.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2021.
300 $a xxiv, 306 p. : $b ill., digital ; $c 24 cm.
490 1 $a Handel und internationales marketing retailing and international marketing, $x 2626-3335
505 0 $a Reciprocity within Major Retail Purchase Channels and their Effects on Overall, Offline and Online Loyalt -- Effects of Perceived Offline-Online and Online-Offline Channel Integration Services -- Importance of Marketing Instruments for Repurchase Intentions in Omni-channel Retailing.
520 $a Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level. About the author Dr. Amelie Winters received her doctoral degree from the University of Trier, where she worked at the chair for Marketing and Retailing.
650 0 $a Marketing channels. $3 655321
650 0 $a Retail trade. $3 572895
650 1 4 $a Marketing. $3 536353
650 2 4 $a Business and Management, general. $3 2162672
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Handel und internationales marketing retailing and international marketing. $3 3135808
856 4 0 $u https://doi.org/10.1007/978-3-658-34707-9
950 $a Business and Management (SpringerNature-41169)