Quantitative research methods in con...
Hackett, Paul, (1960-)

FindBook      Google Book      Amazon      博客來     
  • Quantitative research methods in consumer psychology = contemporary and data driven approaches /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Quantitative research methods in consumer psychology/ edited by Paul M. W. Hackett.
    其他題名: contemporary and data driven approaches /
    其他作者: Hackett, Paul,
    出版者: New York, NY :Routledge, : 2019.,
    面頁冊數: 1 online resource (xxiii, 414 p.)
    內容註: Quantitative research : its place in consumer psychology / Cathrine V. Jansson-Boyd -- Using contemporary quantitative techniques / Or Shkoler -- Measurement theory and psychological scaling / Daniel P. Hinton and Tracey Platt -- Identify, interpret, monitor and respond to quantitative consumer data on social media / Dr. Amy Jauman, SMS -- Alternative research methods: introducing market sensing : a qualitative and interpretive perspective on research / David Longbottom and Alison Lawson -- Big data : data visualization and quantitative research apps / Vaidas Lukosius and Michael R. Hyman -- Exploring ways of extracting insights from big data / Peter Steidl -- Contemporary approaches to modeling the consumer / Debbie Isobel Keeling -- Connectionist modelling of consumer choice / Max Greene, Peter Morgan, and Gordon Foxall -- Uniting theory and empirical research : market research and marketing sensing / Melvin Prince, Constantinos-Vasilios Priporas, Gillie Gabay, and Howard Moskowitz -- Ethical issues in conducting psychological research / David B. Resnik -- A user-friendly practical guide to preparing data for analysis / Kerry Rees -- Integrating and writing up data driven quantitative research : from design to result presentation / Paul M.W. Hackett, Lydia Lu and Paul M. Capobianco -- Index.
    標題: Consumers - Psychology. -
    電子資源: https://www.taylorfrancis.com/books/9781315641577
    ISBN: 9781315641577 (ebk.)
館藏地:  出版年:  卷號: 
館藏
  • 1 筆 • 頁數 1 •
 
W9407462 電子資源 11.線上閱覽_V 電子書 EB HF5415.32 .Q32 2019 一般使用(Normal) 在架 0
  • 1 筆 • 頁數 1 •
多媒體
評論
Export
取書館
 
 
變更密碼
登入