Media and digital management
Noam, Eli M.

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  • Media and digital management
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Media and digital management/ by Eli M. Noam.
    作者: Noam, Eli M.
    出版者: Cham :Springer International Publishing : : 2019.,
    面頁冊數: xviii, 479 p. :ill., digital ;24 cm.
    內容註: I Overview -- 1. Introduction -- 2. The Information Environment -- II Production -- 3. Production Management in Media and Information -- 4. Technology Management in Media and Information Firms -- 5. Human Resource Management for Media and Information Firms -- 6. Financing Media, Information, and Communication -- 7. Intellectual Asset Management -- 8. Managing Law and Regulation -- III Marketing -- 9. Demand and Market Research for Media and Information Products -- 10. Marketing of Media and Information -- 11. Pricing of Media and Information -- 12. Distribution of Media and Information -- IV Feedback Loop -- 13. Accounting in Media and Information Firms -- 14. Strategy Planning in Media and Information Firms -- 15. Concluding Observations.
    Contained By: Springer Nature eBook
    標題: Mass media - Management. -
    電子資源: https://doi.org/10.1007/978-3-319-72000-5
    ISBN: 9783319720005
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W9404209 電子資源 11.線上閱覽_V 電子書 EB P96.M34 N64 2018 一般使用(Normal) 在架 0
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