Fashion communication in the digital...
Fashion Communication Conference ((2019 :)

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  • Fashion communication in the digital age = FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Fashion communication in the digital age/ edited by Nadzeya Kalbaska ... [et al.].
    其他題名: FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 /
    其他作者: Kalbaska, Nadzeya.
    團體作者: Fashion Communication Conference
    出版者: Cham :Springer International Publishing : : 2019.,
    面頁冊數: xi, 300 p. :ill., digital ;24 cm.
    內容註: Understanding Fashion Consumption in the Networked Society: A Multidisciplinary Approach -- Digitalized Dynamic Fashion Illustration, Using Motion Graphics -- Digital Fashion Communication: The Influence of Instagram-Queer-Makeup Artists and Their Future Developments on the Industry -- Multimodal Neural Machine Translation of Fashion E-commerce Descriptions -- Remixing the Fashion Brand: Uniqlo through Instagram and Twitter -- Imaginaries, Fashion and the Internet. Towards a New Ethics Paradigm -- The Transformation of Fashion Practice through Instagram -- Britishness: Heritage, Tradition and Authenticity -- 'Another Genre' of Media in Fashion: the East Asian TV Industry Mediates Youth's Popular Aesthetics -- The Consumption Side of Sustainable Fashion: Understanding the Attitude Behavior Gap among the Spanish Consumers -- Key Opinion Leaders' Influences in the Chinese Fashion Market -- Ageing in Style: Can We Spot the Values of Age in Digital Fashion Branding? -- Fashion Communication: A Thread Connecting Students to the World -- Mapping Mobile Apps on Batik: A Journey across Heritage and Fashion -- Communication of Sustainability and Ethical Issues in Fashion: The Lombardy's Experience -- Sustainability in the Fashion Brands Websites: SEO Keywords Density Analysis and Consumers' Behavior -- Fashion Sustainability in the Digital Realm -- Sustainability of Apparels - Let the Labels Speak it All -- Fashion Communication: history and other issues -- Narrative Structures in Fashion Film: Generating Engagement -- Great Expectations: the Dissonant Media Portrayals of Local Independent Fashion Designers -- Grotesque Images in Fashion Ads: An Exploration of the Effect of Grotesque Images on Narrative Engagement -- Touching the Cloth: Haptics in Fashion Digital Communication -- Communication Crisis in Fashion: From the Rana Plaza Tragedy to the Bro Tekstil Factory Crisis -- Artificial Intelligence as a Tool in the Online Fashion Retail Industry to Communicate Fashion Trends -- Changes in Fashion Communication.
    Contained By: Springer Nature eBook
    標題: Clothing trade - Congresses. - Management -
    電子資源: https://doi.org/10.1007/978-3-030-15436-3
    ISBN: 9783030154363
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W9403664 電子資源 11.線上閱覽_V 電子書 EB HD9940.A2 F37 2019 一般使用(Normal) 在架 0
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