Augmented reality and virtual realit...
International Augmented Reality and Virtual Reality Conference (2020 :)

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  • Augmented reality and virtual reality = new trends in immersive technology /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Augmented reality and virtual reality/ edited by M. Claudia tom Dieck, Timothy H. Jung, Sandra M. C. Loureiro.
    其他題名: new trends in immersive technology /
    其他作者: Dieck, M. Claudia tom.
    團體作者: International Augmented Reality and Virtual Reality Conference
    出版者: Cham :Springer International Publishing : : 2021.,
    面頁冊數: xi, 314 p. :ill., digital ;24 cm.
    內容註: How To Design Effective AR Retail Apps -- The Role of Mental Imagery as Driver to Purchase Intentions in a Virtual Supermarket -- User responses towards Augmented Reality face filters: Implications for social media and brands -- Can You Make the Cut? Exploring the Effect of Frequency of Cuts in Virtual Reality Storytelling -- Incorporation of augmented-reality technology into smartphone app for large-scale performance art -- Testing Mixed Reality Experiences and Visitor's Behaviours in a Heritage Museum -- Interactive Mixed Reality Technology for Boosting the Level of Museum Engagement -- Too real for comfort: Measuring Consumers' Augmented Reality Information Privacy Concerns -- The Proteus Effect: How Avatars Influence Their Users' Self-Perception and Behaviour -- Modifying the Technology Acceptance Model To Investigate Behavioural Intention To Use Augmented -- Using Virtual Reality as a form of Simulation in the context of Legal Education.
    Contained By: Springer Nature eBook
    標題: Augmented reality - Congresses. -
    電子資源: https://doi.org/10.1007/978-3-030-68086-2
    ISBN: 9783030680862
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