Organisational buying = a multidisci...
Prior, Daniel D.

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  • Organisational buying = a multidisciplinary perspective /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Organisational buying/ by Daniel D Prior.
    Reminder of title: a multidisciplinary perspective /
    Author: Prior, Daniel D.
    Published: Cham :Springer International Publishing : : 2021.,
    Description: xix, 217 p. :ill., digital ;24 cm.
    [NT 15003449]: 1. Organisational Buying: Accepted Wisdom -- 2. Mapping Purchase Situations -- 3. The Organisational Buying Process Revisited -- 4. The Purchase Decision and the Value Proposition -- 5. Communications and Organisational Buying -- 6. Relationships, Relationships, Relationships -- 7. Organisational Buying Capabilities -- 8. Organisational Buying Culture -- 9. Designing the Organisational Buying Approach -- 10. Channels of Supply -- 11. Networks and Organisational Buying -- 12. Information Technology Developments and Organisational Buying -- 13. Conclusion.
    Contained By: Springer Nature eBook
    Subject: Purchasing. -
    Online resource: https://doi.org/10.1007/978-3-030-67414-4
    ISBN: 9783030674144
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W9401507 電子資源 11.線上閱覽_V 電子書 EB HF5437 .P756 2021 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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