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Firm competitive advantage through relationship management = a theory for successful sustainable growth /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Firm competitive advantage through relationship management/ by Bartosz Deszczynski.
Reminder of title:	a theory for successful sustainable growth /
Author:	Deszczynski, Bartosz.
Published:	Cham :Springer International Publishing : : 2021.,
Description:	xxi, 279 p. :ill., digital ;24 cm.
[NT 15003449]:	1: Research on the competitive advantage of the firm -- 2: Theoretical foundations of the relationship management mid-range theory -- 3: Relationship management maturity -- 4: Validating the relationship management maturity concept -- 5: Developing the upper relationship management mid-range theory.
Contained By:	Springer Nature eBook
Subject:	Customer relations - Management. -
Online resource:	https://doi.org/10.1007/978-3-030-67338-3
ISBN:	9783030673383

Firm competitive advantage through relationship management = a theory for successful sustainable growth /
Deszczynski, Bartosz.

Firm competitive advantage through relationship managementa theory for successful sustainable growth /[electronic resource] :by Bartosz Deszczynski. - Cham :Springer International Publishing :2021. - xxi, 279 p. :ill., digital ;24 cm.

1: Research on the competitive advantage of the firm -- 2: Theoretical foundations of the relationship management mid-range theory -- 3: Relationship management maturity -- 4: Validating the relationship management maturity concept -- 5: Developing the upper relationship management mid-range theory.

Open access.

Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.

ISBN: 9783030673383

Standard No.: 10.1007/978-3-030-67338-3doiSubjects--Topical Terms:

582814
Customer relations
--Management.

LC Class. No.: HF5415.5 / .D479 2021

Dewey Class. No.: 658.812

Firm competitive advantage through relationship management = a theory for successful sustainable growth /
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