Digital transformation in the cultur...
Russo Spena, Tiziana.

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  • Digital transformation in the cultural heritage sector = challenges to marketing in the new digital era /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Digital transformation in the cultural heritage sector/ edited by Tiziana Russo Spena, Francesco Bifulco.
    Reminder of title: challenges to marketing in the new digital era /
    other author: Russo Spena, Tiziana.
    Published: Cham :Springer International Publishing : : 2021.,
    Description: xiii, 219 p. :ill., digital ;24 cm.
    [NT 15003449]: 1. Introduction -- Part I: Digital Transformation and Business Models -- 2. Future Internet and Digital Ecosystems -- 3. Digital Business Models -- 4. Value Propositions in Digital Transformation -- Part II: Customers' Insights, Engagement and Analytics -- 5. Customer Insights and Consumer Profiling -- 6. Digital Engagement and Customer Experience -- 7. Business Intelligence and Social Media Analytics -- Part III: Context, Content and Communication -- 8. Proximity Marketing and Context-Information Awareness -- 9. Augmented Servicescape: Integrating Physical and Digital Reality -- 10. Digital Targeted Communication: An Integrated Approach.
    Contained By: Springer Nature eBook
    Subject: Cultural industries - Marketing. -
    Online resource: https://doi.org/10.1007/978-3-030-63376-9
    ISBN: 9783030633769
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W9400677 電子資源 11.線上閱覽_V 電子書 EB HD9999.C9472 D545 2021 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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