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Gamification and consumer engagement...

Gatautis, Rimantas.

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Gamification and consumer engagement = creating value in context of ICT development /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Gamification and consumer engagement/ edited by Rimantas Gatautis, Jurate Banyte, Elena Vitkauskaite.
其他題名:	creating value in context of ICT development /
其他作者:	Gatautis, Rimantas.
出版者:	Cham :Springer International Publishing : : 2021.,
面頁冊數:	viii, 216 p. :ill., digital ;24 cm.
內容註:	Introduction -- The concept of shared value in the context of newest marketing theories -- Consumer engagement in the context of value creation -- Expression of the concept of gamification in the context of ICT development -- The conceptual model of gamification-based consumer engagement in value creation -- Research methodology of gamification-based consumer engagement in value creation in the context of ICT development -- Research results of gamification-based consumer engagement in value creation in the context of ICT development -- Conclusions and further research directions.
Contained By:	Springer Nature eBook
標題:	Gamification. -
電子資源:	https://doi.org/10.1007/978-3-030-54205-4
ISBN:	9783030542054

Gamification and consumer engagement = creating value in context of ICT development /
Gamification and consumer engagementcreating value in context of ICT development /[electronic resource] :edited by Rimantas Gatautis, Jurate Banyte, Elena Vitkauskaite. - Cham :Springer International Publishing :2021. - viii, 216 p. :ill., digital ;24 cm. - Progress in IS,2196-8705. - Progress in IS..

Introduction -- The concept of shared value in the context of newest marketing theories -- Consumer engagement in the context of value creation -- Expression of the concept of gamification in the context of ICT development -- The conceptual model of gamification-based consumer engagement in value creation -- Research methodology of gamification-based consumer engagement in value creation in the context of ICT development -- Research results of gamification-based consumer engagement in value creation in the context of ICT development -- Conclusions and further research directions.

In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a conceptual model and a research methodology to enable empirical testing and provide complex empirical research findings. The book demonstrates the use of game elements and the motivation to play games as a means of achieving a psychological effect, i.e., consumer engagement manifested through gamified activities and brand engagement. This joint empirical study, by an expert team, concludes that the analysis of consumer perceived value in the context of engagement in gamified activities should distinguish between not just the theoretically identified company/brand-related economic, emotional, functional and social values, but also between engagement-related social and functional values.

ISBN: 9783030542054

Standard No.: 10.1007/978-3-030-54205-4doiSubjects--Topical Terms:

3197776
Gamification.

LC Class. No.: HF5415.32 / .G35 2021

Dewey Class. No.: 658.8342

Gamification and consumer engagement = creating value in context of ICT development /
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520 $a In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a conceptual model and a research methodology to enable empirical testing and provide complex empirical research findings. The book demonstrates the use of game elements and the motivation to play games as a means of achieving a psychological effect, i.e., consumer engagement manifested through gamified activities and brand engagement. This joint empirical study, by an expert team, concludes that the analysis of consumer perceived value in the context of engagement in gamified activities should distinguish between not just the theoretically identified company/brand-related economic, emotional, functional and social values, but also between engagement-related social and functional values.
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