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The value of luxury = an emerging pe...

Stepien, Beata.

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The value of luxury = an emerging perspective /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The value of luxury/ by Beata Stepien.
其他題名:	an emerging perspective /
作者:	Stepien, Beata.
出版者:	Cham :Springer International Publishing : : 2021.,
面頁冊數:	xxv, 431 p. :ill. (some col.), digital ;24 cm.
內容註:	1. Introduction -- 2. Value -- 3. Luxury supply side -- 4. Exploring luxury - research scope and methodology -- 5. Consumers' perception of luxury goods value - national context -- 6. Impact of socio-demographic, economic and psychographic consumer traits on luxury value perception - empirical findings -- 7. Who creates value of luxury goods within the value chain? - companies vs consumers' perspective.
Contained By:	Springer Nature eBook
標題:	Luxuries. -
電子資源:	https://doi.org/10.1007/978-3-030-51218-7
ISBN:	9783030512187

The value of luxury = an emerging perspective /
Stepien, Beata.

The value of luxuryan emerging perspective /[electronic resource] :by Beata Stepien. - Cham :Springer International Publishing :2021. - xxv, 431 p. :ill. (some col.), digital ;24 cm. - Palgrave advances in luxury,2662-1061. - Palgrave advances in luxury..

1. Introduction -- 2. Value -- 3. Luxury supply side -- 4. Exploring luxury - research scope and methodology -- 5. Consumers' perception of luxury goods value - national context -- 6. Impact of socio-demographic, economic and psychographic consumer traits on luxury value perception - empirical findings -- 7. Who creates value of luxury goods within the value chain? - companies vs consumers' perspective.

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.

ISBN: 9783030512187

Standard No.: 10.1007/978-3-030-51218-7doiSubjects--Topical Terms:

2057447
Luxuries.

LC Class. No.: HD9999.L852 / S74 2021

Dewey Class. No.: 658.8343

The value of luxury = an emerging perspective /
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