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Political marketing in the 2019 Canadian federal election

Record Type:	Electronic resources : Monograph/item
Title/Author:	Political marketing in the 2019 Canadian federal election/ edited by Jamie Gillies, Vincent Raynauld, Andre Turcotte.
other author:	Gillies, Jamie.
Published:	Cham :Springer International Publishing : : 2021.,
Description:	xi, 150 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Political campaigns - History - 21st century. - Canada -
Subject:	Canada - Politics and government - 21st century. -
Online resource:	https://doi.org/10.1007/978-3-030-50281-2
ISBN:	9783030502812

Political marketing in the 2019 Canadian federal election
Political marketing in the 2019 Canadian federal election[electronic resource] /edited by Jamie Gillies, Vincent Raynauld, Andre Turcotte. - Cham :Springer International Publishing :2021. - xi, 150 p. :ill., digital ;24 cm. - Palgrave studies in political marketing and management. - Palgrave studies in political marketing and management..

This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau's leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Quebecois, Green Party, and People's Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign. Jamie Gillies is Associate Professor of Communications and Public Policy and Executive Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, Canada. Vincent Raynauld is Assistant Professor in the Department of Communication Studies at Emerson College in Boston, USA, Research Associate in the Groupe de recherche en communication politique (GRCP) at Universite Laval in Quebec, Canada, and Affiliate Professor in the Departement de Lettres et Communication Sociale at the Universite du Quebec a Trois-Rivieres, Canada. Andre Turcotte is Associate Professor in the School of Journalism and Communication and in the Riddell Program in Political Management at Carleton University in Ottawa, Canada.

ISBN: 9783030502812

Standard No.: 10.1007/978-3-030-50281-2doiSubjects--Personal Names:

3332836
Trudeau, Justin.
Subjects--Corporate Names:

3486658
Canada.
Parliament--Elections, 2019.Subjects--Topical Terms:

3486660
Political campaigns
--History--Canada--21st century.Subjects--Geographical Terms:

3252439
Canada
--Politics and government--21st century.

LC Class. No.: JL193 / .P65 2021

Dewey Class. No.: 324.971074

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