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Managing events : = real challenges,...
~
Quick, Liz.
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Managing events : = real challenges, real outcomes /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Managing events :/ Liz Quick.
Reminder of title:
real challenges, real outcomes /
Author:
Quick, Liz.
Published:
London :Sage Publications, : c2020.,
Description:
465 p. :col. ill. ;25 cm.
Subject:
Special events - Management. -
ISBN:
9781473948099
Managing events : = real challenges, real outcomes /
Quick, Liz.
Managing events :
real challenges, real outcomes /Liz Quick. - London :Sage Publications,c2020. - 465 p. :col. ill. ;25 cm.
Includes bibliographical references and index.
"Combining the practical and academic aspects of event management this text presents an industry perspective, with real-life event examples and contemporary and relevant case studies. It provides lecturers with a useful platform to integrate key event topics into the learning environment. The book discusses the management process throughout the 'event cycle', from the pre-event planning stage; on-site delivery to the post event stage. The book is divided into 4 distinct phases, which are: The Event cycle; Before the event; Throughout the event and Beyond the event. Within each of these 4 sections, there are 2 or 3 separate chapters, each with their own objectives. The book discusses practical and operational elements, such as project management, marketing, sponsorship deals and risk assessment, that need to be put in place both before and during the event. The final section: Beyond the event, examines current and future event trends and issues, and discusses the various career paths that exist and the skills and qualifications required to gain employment and start a successful career in events. Each chapter profiles someone currently working within the events industry, and presents a scenario of a real event challenge they have faced in their work role, relevant to the chapter. Further viewpoints from a second event practitioner and academic are included, before the final outcome is presented, showing us in each case, how real life situations develop and are resolved in practice within the events industry."--Provided by publisher.
ISBN: 9781473948099UK39.99
LCCN: 2020933406Subjects--Topical Terms:
725901
Special events
--Management.
LC Class. No.: GT3405 / .Q53 2020
Managing events : = real challenges, real outcomes /
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"Combining the practical and academic aspects of event management this text presents an industry perspective, with real-life event examples and contemporary and relevant case studies. It provides lecturers with a useful platform to integrate key event topics into the learning environment. The book discusses the management process throughout the 'event cycle', from the pre-event planning stage; on-site delivery to the post event stage. The book is divided into 4 distinct phases, which are: The Event cycle; Before the event; Throughout the event and Beyond the event. Within each of these 4 sections, there are 2 or 3 separate chapters, each with their own objectives. The book discusses practical and operational elements, such as project management, marketing, sponsorship deals and risk assessment, that need to be put in place both before and during the event. The final section: Beyond the event, examines current and future event trends and issues, and discusses the various career paths that exist and the skills and qualifications required to gain employment and start a successful career in events. Each chapter profiles someone currently working within the events industry, and presents a scenario of a real event challenge they have faced in their work role, relevant to the chapter. Further viewpoints from a second event practitioner and academic are included, before the final outcome is presented, showing us in each case, how real life situations develop and are resolved in practice within the events industry."--Provided by publisher.
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based on 0 review(s)
ISSUES
壽豐校區(SF Campus)
-
last issue:
1 (2021/09/24)
Details
Location:
ALL
五樓西文書區A-HB(5F Western Language Books)
Year:
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Items
1 records • Pages 1 •
1
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W0073806
五樓西文書區A-HB(5F Western Language Books)
01.外借(書)_YB
一般圖書
GT3405 Q53 2020
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1 records • Pages 1 •
1
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