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Tourism marketing = a strategic appr...

Ray, Nilanjan, (1984-)

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Tourism marketing = a strategic approach /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Tourism marketing/ edited by Nilanjan Ray, Dilip Kumar Das, Raj Kumar.
其他題名:	a strategic approach /
其他作者:	Ray, Nilanjan,
出版者:	Oakville, ON ;Apple Academic Press, : c2018.,
面頁冊數:	1 online resource :ill.
標題:	Tourism - Marketing. -
電子資源:	https://www.taylorfrancis.com/books/9781315365862
ISBN:	9781315365862

Tourism marketing = a strategic approach /
Tourism marketinga strategic approach /[electronic resource] :edited by Nilanjan Ray, Dilip Kumar Das, Raj Kumar. - 1st ed. - Oakville, ON ;Apple Academic Press,c2018. - 1 online resource :ill.

Includes bibliographical references and index.

"Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more."--Provided by publisher.

ISBN: 9781315365862

Standard No.: 10.1201/9781315365862doiSubjects--Topical Terms:

543067
Tourism
--Marketing.

LC Class. No.: G155.A1 / .T5922 2018

Dewey Class. No.: 910.68

Tourism marketing = a strategic approach /
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020 $z 9781771884709 $q (hardback)
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245 0 0 $a Tourism marketing $h [electronic resource] : $b a strategic approach / $c edited by Nilanjan Ray, Dilip Kumar Das, Raj Kumar.
250 $a 1st ed.
260 $a Oakville, ON ; $a Waretown, NJ : $b Apple Academic Press, $c c2018.
300 $a 1 online resource : $b ill.
504 $a Includes bibliographical references and index.
520 $a "Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more."--Provided by publisher.
588 $a Description based on print version record.
650 0 $a Tourism $x Marketing. $3 543067
700 1 $a Ray, Nilanjan, $d 1984- $e editor. $3 2074160
700 1 $a Das, Dilip Kumar. $3 3457044
700 1 $a Kumar, Raj. $3 2160027
856 4 0 $u https://www.taylorfrancis.com/books/9781315365862