東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

The promotion of education = a criti...

Harwood, Valerie.

Linked to FindBook

Google Book

Amazon

博客來

The promotion of education = a critical cultural social marketing approach /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The promotion of education/ by Valerie Harwood, Nyssa Murray.
Reminder of title:	a critical cultural social marketing approach /
Author:	Harwood, Valerie.
other author:	Murray, Nyssa.
Published:	Cham :Springer International Publishing : : 2019.,
Description:	xvii, 310 p. :ill., digital ;24 cm.
[NT 15003449]:	Chapter 1. Involving the critical and the cultural in promoting education -- Chapter 2. Appreciating, understanding and respecting the cultural and social contexts of learning -- Chapter 3. A critical cultural approach to social marketing? -- Chapter 4. Engaging a critical and cultural emphasis to create a campaign that promotes education -- Chapter 5. The Lead My Learning campaign -- Chapter 6. Describing the critical cultural social marketing approach used in the Lead My Learning campaign -- Chapter 7. Analysing and reviewing the critical cultural social marketing approach used in Lead My Learning -- Chapter 8. A critical cultural social marketing approach.
Contained By:	Springer eBooks
Subject:	Education - Marketing. -
Online resource:	https://doi.org/10.1007/978-3-030-25300-4
ISBN:	9783030253004

The promotion of education = a critical cultural social marketing approach /
Harwood, Valerie.

The promotion of educationa critical cultural social marketing approach /[electronic resource] :by Valerie Harwood, Nyssa Murray. - Cham :Springer International Publishing :2019. - xvii, 310 p. :ill., digital ;24 cm.

Chapter 1. Involving the critical and the cultural in promoting education -- Chapter 2. Appreciating, understanding and respecting the cultural and social contexts of learning -- Chapter 3. A critical cultural approach to social marketing? -- Chapter 4. Engaging a critical and cultural emphasis to create a campaign that promotes education -- Chapter 5. The Lead My Learning campaign -- Chapter 6. Describing the critical cultural social marketing approach used in the Lead My Learning campaign -- Chapter 7. Analysing and reviewing the critical cultural social marketing approach used in Lead My Learning -- Chapter 8. A critical cultural social marketing approach.

This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of education as underpinned by a commitment to understanding the effects of difficult experiences with institutions such as schools, as well as the diversity of learning. Involving the critical in promoting education means it is possible to be alert to the impacts of institutional education, while involving the cultural means we are forced to appreciate and connect with learning in all its diversity. The authors draw upon examples from Lead My Learning, an education promotion campaign produced using a critical cultural social marketing approach. In doing so, they provide a detailed account of new ways to promote education.

ISBN: 9783030253004

Standard No.: 10.1007/978-3-030-25300-4doiSubjects--Topical Terms:

670890
Education
--Marketing.

LC Class. No.: LB2847 / .H37 2019

Dewey Class. No.: 371.2

The promotion of education = a critical cultural social marketing approach /
LDR:02582nmm a2200325 a 4500 001 2218932
003 DE-He213
005 20200120151251.0
006 m d
007 cr nn 008maaau
008 201126s2019 sz s 0 eng d
020 $a 9783030253004 $q (electronic bk.)
020 $a 9783030253028 $q (paper)
024 7 $a 10.1007/978-3-030-25300-4 $2 doi
035 $a 978-3-030-25300-4
040 $a GP $c GP
041 0 $a eng
050 4 $a LB2847 $b .H37 2019
072 7 $a VSK $2 bicssc
072 7 $a EDU000000 $2 bisacsh
072 7 $a VSK $2 thema
082 0 4 $a 371.2 $2 23
090 $a LB2847 $b .H343 2019
100 1 $a Harwood, Valerie. $3 3453773
245 1 4 $a The promotion of education $h [electronic resource] : $b a critical cultural social marketing approach / $c by Valerie Harwood, Nyssa Murray.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2019.
300 $a xvii, 310 p. : $b ill., digital ; $c 24 cm.
505 0 $a Chapter 1. Involving the critical and the cultural in promoting education -- Chapter 2. Appreciating, understanding and respecting the cultural and social contexts of learning -- Chapter 3. A critical cultural approach to social marketing? -- Chapter 4. Engaging a critical and cultural emphasis to create a campaign that promotes education -- Chapter 5. The Lead My Learning campaign -- Chapter 6. Describing the critical cultural social marketing approach used in the Lead My Learning campaign -- Chapter 7. Analysing and reviewing the critical cultural social marketing approach used in Lead My Learning -- Chapter 8. A critical cultural social marketing approach.
520 $a This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of education as underpinned by a commitment to understanding the effects of difficult experiences with institutions such as schools, as well as the diversity of learning. Involving the critical in promoting education means it is possible to be alert to the impacts of institutional education, while involving the cultural means we are forced to appreciate and connect with learning in all its diversity. The authors draw upon examples from Lead My Learning, an education promotion campaign produced using a critical cultural social marketing approach. In doing so, they provide a detailed account of new ways to promote education.
650 0 $a Education $x Marketing. $3 670890
650 0 $a Social marketing. $3 669978
650 1 4 $a Popular Science in Education. $3 2180523
650 2 4 $a Sociology of Education. $3 1001905
650 2 4 $a Higher Education. $3 898504
650 2 4 $a Consumer Behavior. $3 3220217
700 1 $a Murray, Nyssa. $3 3453774
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u https://doi.org/10.1007/978-3-030-25300-4
950 $a Education (Springer-41171)