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Breaking down language and cultural ...

Khosrow-Pour, Mehdi, (1951-)

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Breaking down language and cultural barriers through contemporary global marketing strategies

Record Type:	Electronic resources : Monograph/item
Title/Author:	Breaking down language and cultural barriers through contemporary global marketing strategies/ Mehdi Khosrow-Pour, D.B.A., Information Resources Management Association, USA.
other author:	Khosrow-Pour, Mehdi,
Published:	Hershey, PA :IGI Global, Business Science Reference, : 2019.,
Description:	1 online resource (xvii, 339 p.)
Subject:	Marketing. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0
ISBN:	9781522569817 (ebk.)

Breaking down language and cultural barriers through contemporary global marketing strategies
Breaking down language and cultural barriers through contemporary global marketing strategies[electronic resource] /Mehdi Khosrow-Pour, D.B.A., Information Resources Management Association, USA. - Hershey, PA :IGI Global, Business Science Reference,2019. - 1 online resource (xvii, 339 p.)

Includes bibliographical references and index.

"This book provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity and cross-cultural management practices into their daily business practices, and reinventing their global branding for optimal competitive advantage"--

ISBN: 9781522569817 (ebk.)

LCCN: 2018011679Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .B6364 2019

Dewey Class. No.: 658.8/4

Breaking down language and cultural barriers through contemporary global marketing strategies
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020 $a 9781522569800 (hbk.)
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040 $a DLC $b eng $c DLC $d DLC
050 0 0 $a HF5415 $b .B6364 2019
082 0 0 $a 658.8/4 $2 23
245 0 0 $a Breaking down language and cultural barriers through contemporary global marketing strategies $h [electronic resource] / $c Mehdi Khosrow-Pour, D.B.A., Information Resources Management Association, USA.
260 $a Hershey, PA : $b IGI Global, Business Science Reference, $c 2019.
300 $a 1 online resource (xvii, 339 p.)
504 $a Includes bibliographical references and index.
520 $a "This book provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity and cross-cultural management practices into their daily business practices, and reinventing their global branding for optimal competitive advantage"-- $c Provided by publisher.
650 0 $a Marketing. $3 536353
650 0 $a International business enterprises $x Management. $3 582824
650 0 $a Diversity in the workplace. $3 552822
650 0 $a Communication in marketing. $3 584906
700 1 $a Khosrow-Pour, Mehdi, $d 1951- $e editor. $3 3310649
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0