東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Oscar buzz and the influence of word...

Eagan, Owen.

Linked to FindBook

Google Book

Amazon

博客來

Oscar buzz and the influence of word of mouth on movie success

Record Type:	Electronic resources : Monograph/item
Title/Author:	Oscar buzz and the influence of word of mouth on movie success/ by Owen Eagan.
Author:	Eagan, Owen.
Published:	Cham :Springer International Publishing : : 2020.,
Description:	xiii, 132 p. :ill., digital ;24 cm.
[NT 15003449]:	1. Introduction -- 2. The Enduring Appeal of Movies -- 3. Risks & Rewards -- 4. Film Festivals -- 5. The Influence of Film Critics -- 6. Movie Buzz & Information Cascades -- 7. The Influence of Word of Mouth -- 8. Oscar Campaigns -- 9. Insights from the Experts -- 10. Closing Thoughts.
Contained By:	Springer eBooks
Subject:	Advertising - Motion pictures. -
Online resource:	https://doi.org/10.1007/978-3-030-41180-0
ISBN:	9783030411800

Oscar buzz and the influence of word of mouth on movie success
Eagan, Owen.

Oscar buzz and the influence of word of mouth on movie success[electronic resource] /by Owen Eagan. - Cham :Springer International Publishing :2020. - xiii, 132 p. :ill., digital ;24 cm.

1. Introduction -- 2. The Enduring Appeal of Movies -- 3. Risks & Rewards -- 4. Film Festivals -- 5. The Influence of Film Critics -- 6. Movie Buzz & Information Cascades -- 7. The Influence of Word of Mouth -- 8. Oscar Campaigns -- 9. Insights from the Experts -- 10. Closing Thoughts.

This book explores why word of mouth is the most important determinant of a movie's success. Beginning with a discussion of the enduring appeal of movies, and why the box office has survived the disruption of television and will likely survive the disruption of streaming services, Owen Eagan goes on to discuss the unpredictable nature of movies and ways to mitigate their risk. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns and word of mouth in influencing a film's success. Eagan concludes with a summary of why word of mouth is the most influential among all the variables that affect a film's outcome. Expertly synthesizing quantitative analyses of box office data with illuminating insights from industry experts, this concise and engaging book presents findings with important implications for scholars, industry insiders and marketing professionals alike. Owen Eagan is a Senior Lecturer in the Department of Communication Studies at Emerson College. He specializes in measuring and assessing strategic communications in business and political environments. He also serves as a Senior Vice President for Consensus Strategies, a management consulting firm specializing in strategic advocacy services.

ISBN: 9783030411800

Standard No.: 10.1007/978-3-030-41180-0doiSubjects--Topical Terms:

3450244
Advertising
--Motion pictures.

LC Class. No.: HF6161.M7 / E243 2020

Dewey Class. No.: 659.179143

Oscar buzz and the influence of word of mouth on movie success
LDR:02532nmm a2200325 a 4500 001 2217193
003 DE-He213
005 20200805141129.0
006 m d
007 cr nn 008maaau
008 201120s2020 sz s 0 eng d
020 $a 9783030411800 $q (electronic bk.)
020 $a 9783030411794 $q (paper)
024 7 $a 10.1007/978-3-030-41180-0 $2 doi
035 $a 978-3-030-41180-0
040 $a GP $c GP
041 0 $a eng
050 4 $a HF6161.M7 $b E243 2020
072 7 $a AP $2 bicssc
072 7 $a PER004000 $2 bisacsh
072 7 $a AT $2 thema
082 0 4 $a 659.179143 $2 23
090 $a HF6161.M7 $b E11 2020
100 1 $a Eagan, Owen. $3 3450243
245 1 0 $a Oscar buzz and the influence of word of mouth on movie success $h [electronic resource] / $c by Owen Eagan.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Pivot, $c 2020.
300 $a xiii, 132 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1. Introduction -- 2. The Enduring Appeal of Movies -- 3. Risks & Rewards -- 4. Film Festivals -- 5. The Influence of Film Critics -- 6. Movie Buzz & Information Cascades -- 7. The Influence of Word of Mouth -- 8. Oscar Campaigns -- 9. Insights from the Experts -- 10. Closing Thoughts.
520 $a This book explores why word of mouth is the most important determinant of a movie's success. Beginning with a discussion of the enduring appeal of movies, and why the box office has survived the disruption of television and will likely survive the disruption of streaming services, Owen Eagan goes on to discuss the unpredictable nature of movies and ways to mitigate their risk. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns and word of mouth in influencing a film's success. Eagan concludes with a summary of why word of mouth is the most influential among all the variables that affect a film's outcome. Expertly synthesizing quantitative analyses of box office data with illuminating insights from industry experts, this concise and engaging book presents findings with important implications for scholars, industry insiders and marketing professionals alike. Owen Eagan is a Senior Lecturer in the Department of Communication Studies at Emerson College. He specializes in measuring and assessing strategic communications in business and political environments. He also serves as a Senior Vice President for Consensus Strategies, a management consulting firm specializing in strategic advocacy services.
650 0 $a Advertising $x Motion pictures. $3 3450244
650 0 $a Word-of-mouth advertising. $3 779984
650 0 $a Motion pictures $x Social aspects. $3 558622
650 1 4 $a Film/TV Industry. $3 3206048
650 2 4 $a Media and Communication. $3 2187136
650 2 4 $a American Cinema and TV. $3 3385853
650 2 4 $a Popular Culture. $3 3201027
650 2 4 $a Media Management. $3 895748
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u https://doi.org/10.1007/978-3-030-41180-0
950 $a Literature, Cultural and Media Studies (Springer-41173)