東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Congruency, expectations and consume...

Nimmermann, Frederic.

Linked to FindBook

Google Book

Amazon

博客來

Congruency, expectations and consumer behavior in digital environments

Record Type:	Electronic resources : Monograph/item
Title/Author:	Congruency, expectations and consumer behavior in digital environments/ by Frederic Nimmermann.
Author:	Nimmermann, Frederic.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2020.,
Description:	xiv, 213 p. :ill., digital ;24 cm.
[NT 15003449]:	Deeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments -- Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants -- More Profound Understanding of Complaint Management in the Eye of the Beholder in Online Environments -- Impact of Expectations on the Choice of eSports Event Consumption Form and Videogame Success.
Contained By:	Springer eBooks
Subject:	Consumer behavior. -
Online resource:	https://doi.org/10.1007/978-3-658-28421-3
ISBN:	9783658284213

Congruency, expectations and consumer behavior in digital environments
Nimmermann, Frederic.

Congruency, expectations and consumer behavior in digital environments[electronic resource] /by Frederic Nimmermann. - Wiesbaden :Springer Fachmedien Wiesbaden :2020. - xiv, 213 p. :ill., digital ;24 cm. - Handel und internationales marketing retailing and international marketing,2626-3327. - Handel und internationales marketing retailing and international marketing..

Deeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments -- Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants -- More Profound Understanding of Complaint Management in the Eye of the Beholder in Online Environments -- Impact of Expectations on the Choice of eSports Event Consumption Form and Videogame Success.

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers' attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. Contents Deeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants More Profound Understanding of Complaint Management in the Eye of the Beholder in Online Environments Impact of Expectations on the Choice of eSports Event Consumption Form and Videogame Success Target Groups Scientists and students in the field of marketing and distribution Practitioners in industry in these fields of expertise About the Author Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.

ISBN: 9783658284213

Standard No.: 10.1007/978-3-658-28421-3doiSubjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.32

Dewey Class. No.: 658.8342

Congruency, expectations and consumer behavior in digital environments
LDR:02895nmm a2200349 a 4500 001 2214081
003 DE-He213
005 20200227103315.0
006 m d
007 cr nn 008maaau
008 201118s2020 gw s 0 eng d
020 $a 9783658284213 $q (electronic bk.)
020 $a 9783658284206 $q (paper)
024 7 $a 10.1007/978-3-658-28421-3 $2 doi
035 $a 978-3-658-28421-3
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.32
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8342 $2 23
090 $a HF5415.32 $b .N713 2020
100 1 $a Nimmermann, Frederic. $3 3444255
245 1 0 $a Congruency, expectations and consumer behavior in digital environments $h [electronic resource] / $c by Frederic Nimmermann.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2020.
300 $a xiv, 213 p. : $b ill., digital ; $c 24 cm.
490 1 $a Handel und internationales marketing retailing and international marketing, $x 2626-3327
505 0 $a Deeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments -- Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants -- More Profound Understanding of Complaint Management in the Eye of the Beholder in Online Environments -- Impact of Expectations on the Choice of eSports Event Consumption Form and Videogame Success.
520 $a A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers' attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. Contents Deeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants More Profound Understanding of Complaint Management in the Eye of the Beholder in Online Environments Impact of Expectations on the Choice of eSports Event Consumption Form and Videogame Success Target Groups Scientists and students in the field of marketing and distribution Practitioners in industry in these fields of expertise About the Author Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.
650 0 $a Consumer behavior. $3 535816
650 1 4 $a Marketing. $3 536353
650 2 4 $a e-Business/e-Commerce. $3 2145355
650 2 4 $a Sales/Distribution. $3 2179369
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Handel und internationales marketing retailing and international marketing. $3 3135808
856 4 0 $u https://doi.org/10.1007/978-3-658-28421-3
950 $a Business and Management (Springer-41169)