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Capitalizing on the curse : = the bu...

Kissling, Elizabeth Arveda

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Capitalizing on the curse : = the business of menstruation /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Capitalizing on the curse :/ Elizabeth Arveda Kissling
Reminder of title:	the business of menstruation /
Author:	Kissling, Elizabeth Arveda
Published:	Boulder, Colo. :Lynne Rienner Publishers, : c2006.,
Description:	ix, 155 p. :ill. ;24 cm.
[NT 15003449]:	1. Introduction : from rags to riches -- 2. Marketing menstruation -- 3. Blood on-screen -- 4. Pills, profits, PMS, and PMDD -- 5. Manipulating menstruation for fun and profit -- 6. Tampon safety debates and product alternatives -- 7. The menstrual counterculture -- 8. Conclusion : how to break a curse.
Subject:	Menstruation - Economic aspects - United States. -
Subject:	United States. -
ISBN:	9781588263100

Capitalizing on the curse : = the business of menstruation /
Kissling, Elizabeth Arveda

Capitalizing on the curse :the business of menstruation /Elizabeth Arveda Kissling - Boulder, Colo. :Lynne Rienner Publishers,c2006. - ix, 155 p. :ill. ;24 cm.

Includes bibliographical references (p. 127-143) and index.

1. Introduction : from rags to riches -- 2. Marketing menstruation -- 3. Blood on-screen -- 4. Pills, profits, PMS, and PMDD -- 5. Manipulating menstruation for fun and profit -- 6. Tampon safety debates and product alternatives -- 7. The menstrual counterculture -- 8. Conclusion : how to break a curse.

"Kissling (communication and women's studies, Eastern Washington U.) reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. Although she concedes that some of the commercialization has had beneficial results, she concludes that marketing "feminine products" is one of the worst things to happen to women. Documenting the way advertising portrays women as the weaker sex, Kissling explores the gender bias inherent in, and enforced by, the business of menstruation. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)"--

ISBN: 9781588263100US55.00

LCCN: 2005030836Subjects--Topical Terms:

3469722
Menstruation
--Economic aspects--United States.Subjects--Geographical Terms:

574237
United States.

LC Class. No.: QP263 / .K57 2006

Dewey Class. No.: 612.6/62

Capitalizing on the curse : = the business of menstruation /
LDR:01659cam a2200229 a 4500 001 2213151
003 OCoLC
005 20070521113738.0
008 201113s2006 coua b 001 0 eng d
010 $a 2005030836
020 $a 9781588263100 $q (hbk.) : $c US55.00
020 $a 158826310X $q (hbk.)
035 $a (OCoLC)62161220
040 $a DLC $b eng $c DLC $e aacr2 $d BAKER $d C#P $d CRH $d NLM $d IG# $d YDXCP $d OCLCQ $d BTCTA
043 $a n-us---
050 0 0 $a QP263 $b .K57 2006
082 0 0 $a 612.6/62 $2 22
100 1 $a Kissling, Elizabeth Arveda $3 3469721
245 1 0 $a Capitalizing on the curse : $b the business of menstruation / $c Elizabeth Arveda Kissling
260 # $a Boulder, Colo. : $b Lynne Rienner Publishers, $c c2006.
300 $a ix, 155 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 127-143) and index.
505 0 # $a 1. Introduction : from rags to riches -- 2. Marketing menstruation -- 3. Blood on-screen -- 4. Pills, profits, PMS, and PMDD -- 5. Manipulating menstruation for fun and profit -- 6. Tampon safety debates and product alternatives -- 7. The menstrual counterculture -- 8. Conclusion : how to break a curse.
520 # $a "Kissling (communication and women's studies, Eastern Washington U.) reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. Although she concedes that some of the commercialization has had beneficial results, she concludes that marketing "feminine products" is one of the worst things to happen to women. Documenting the way advertising portrays women as the weaker sex, Kissling explores the gender bias inherent in, and enforced by, the business of menstruation. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)"-- $c Amazon.com
650 # 0 $a Menstruation $x Economic aspects $z United States. $3 3469722
650 # 0 $a Menstruation $x Social aspects $z United States. $3 3469723
650 # 0 $a Sanitary supply industry $z United States $x History. $3 3469724
650 # 0 $a Sanitary napkins $z United States $x History. $3 3469725
650 # 0 $a Tampons $z United States $x History. $3 3469726
651 2 $a United States. $2 fast $3 574237