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Capturing the Moment with Millennial...

Xie, Yiqian Nicole.

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Capturing the Moment with Millennials: A Strategic Guide to Help Airbnb Win Over Even More Millennial Customers.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Capturing the Moment with Millennials: A Strategic Guide to Help Airbnb Win Over Even More Millennial Customers./
Author:	Xie, Yiqian Nicole.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	71 p.
Notes:	Source: Masters Abstracts International, Volume: 80-01.
Contained By:	Masters Abstracts International80-01.
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10801560

Capturing the Moment with Millennials: A Strategic Guide to Help Airbnb Win Over Even More Millennial Customers.
Xie, Yiqian Nicole.

Capturing the Moment with Millennials: A Strategic Guide to Help Airbnb Win Over Even More Millennial Customers. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 71 p.

Source: Masters Abstracts International, Volume: 80-01.

Thesis (M.A.)--University of Southern California, 2017.

This item must not be sold to any third party vendors.

While most people assume Airbnb as a leading company in the sharing economy has a lock on Millennial audiences, research indicates Millennials are not as loyal to the brand as one might think. This proposal focuses on how Airbnb can attain more market share among Millennial travelers.Subjects--Topical Terms:

524709
Communication.

Capturing the Moment with Millennials: A Strategic Guide to Help Airbnb Win Over Even More Millennial Customers.
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