東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Influence of Consumer Involvement in...

Mkumbo, Peter Judca.

FindBook

Google Book

Amazon

博客來

Influence of Consumer Involvement in Tourist Information Search: Application of Economics of Information Theory in a Destination.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Influence of Consumer Involvement in Tourist Information Search: Application of Economics of Information Theory in a Destination./
作者:	Mkumbo, Peter Judca.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:	214 p.
附註:	Source: Dissertations Abstracts International, Volume: 80-09, Section: A.
Contained By:	Dissertations Abstracts International80-09A.
標題:	Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13422295
ISBN:	9780438866270

Influence of Consumer Involvement in Tourist Information Search: Application of Economics of Information Theory in a Destination.
Mkumbo, Peter Judca.

Influence of Consumer Involvement in Tourist Information Search: Application of Economics of Information Theory in a Destination. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 214 p.

Source: Dissertations Abstracts International, Volume: 80-09, Section: A.

Thesis (Ph.D.)--Clemson University, 2018.

This item must not be added to any third party search indexes.

In the modern digital world, it is increasingly challenging for destination marketers to design integrated marketing communication (IMC) strategies. The spectrum of information sources has become broader, serving for wider market interests. The importance of information in the modern world is increasing exponentially, and the tourism industry is traditionally information intense. There is an endless list of information outlets, and it is impossible to be present in all the information platforms. The spectrum of outlets includes old-school prints like magazines and newsletters on the one hand, while on the other hand there are modern advanced Web 2.0 technologies like social media platforms and highly customized digital ads. The presence of many information outlets creates both opportunities and challenges. Opportunities could be considered as the presence and access of many promotion options for suppliers while the challenges would be which are the best options to use, why, how and when targeting which market segments. It requires a destination marketer to carefully choose a few information outlets with optimum outcomes individually and combined. Choosing the right outlets is one thing, developing/creating the right content for each outlet is another thing. This research is about how tourists search for destination information. Specifically, what information sources are mostly preferred by international tourists in a safari destination, how reliable are the preferred information sources perceived, and how often are these information sources used by the tourists. Additionally, this study uses the economics of information theory to investigate the relationship between the investment a tourist puts in searching for destination information across numerous information sources as well as the frequency of using such information sources with the satisfaction they get. Consumer involvement is used as an antecedent construct to investigate information search behavior and tourist satisfaction. A mixed methods research approach was used. A questionnaire was designed on Qualtrics and was conveniently distributed using iPads to international tourists exiting Tanzania at three international airports Dar es Salaam, Kilimanjaro, and Zanzibar. A checklist was prepared to guide interviews with a few participants who were also conveniently invited to be interviewed after having filled out the questionnaire. A total of 356 participants filled out the questionnaire, and 21 were further interviewed. Quantitative data was analyzed using structural equation modeling analytical approach, while qualitative data was analyzed manually after being transcribed. Results show that consumer involvement does not have a statistically significant effect on information search behavior. A safari tourist uses seven information sources on average when planning their trip. One of the reasons for using multiple sources of information is to validate information gained in one source across other sources to see if there is consistency. The most preferred sources of information are personal sources. There is a statistically significant relationship between the number of information sources a tourist uses with the satisfaction with information search. However, there is no significant relationship between the tourists' frequency of use information source and their satisfaction with information search. This means investing in the number of information sources is more effective than using one source more frequently. Generalization of the findings of this research is limited to safari destinations.

ISBN: 9780438866270Subjects--Topical Terms:

536353
Marketing.

Influence of Consumer Involvement in Tourist Information Search: Application of Economics of Information Theory in a Destination.
LDR:04865nmm a2200349 4500 001 2209540
005 20191105130506.5
008 201008s2018 ||||||||||||||||| ||eng d
020 $a 9780438866270
035 $a (MiAaPQ)AAI13422295
035 $a (MiAaPQ)clemson:15197
035 $a AAI13422295
040 $a MiAaPQ $c MiAaPQ
100 1 $a Mkumbo, Peter Judca. $3 3436628
245 1 0 $a Influence of Consumer Involvement in Tourist Information Search: Application of Economics of Information Theory in a Destination.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2018
300 $a 214 p.
500 $a Source: Dissertations Abstracts International, Volume: 80-09, Section: A.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisor: Backman, Sheila J.;Backman, Kenneth F.
502 $a Thesis (Ph.D.)--Clemson University, 2018.
506 $a This item must not be added to any third party search indexes.
506 $a This item must not be sold to any third party vendors.
520 $a In the modern digital world, it is increasingly challenging for destination marketers to design integrated marketing communication (IMC) strategies. The spectrum of information sources has become broader, serving for wider market interests. The importance of information in the modern world is increasing exponentially, and the tourism industry is traditionally information intense. There is an endless list of information outlets, and it is impossible to be present in all the information platforms. The spectrum of outlets includes old-school prints like magazines and newsletters on the one hand, while on the other hand there are modern advanced Web 2.0 technologies like social media platforms and highly customized digital ads. The presence of many information outlets creates both opportunities and challenges. Opportunities could be considered as the presence and access of many promotion options for suppliers while the challenges would be which are the best options to use, why, how and when targeting which market segments. It requires a destination marketer to carefully choose a few information outlets with optimum outcomes individually and combined. Choosing the right outlets is one thing, developing/creating the right content for each outlet is another thing. This research is about how tourists search for destination information. Specifically, what information sources are mostly preferred by international tourists in a safari destination, how reliable are the preferred information sources perceived, and how often are these information sources used by the tourists. Additionally, this study uses the economics of information theory to investigate the relationship between the investment a tourist puts in searching for destination information across numerous information sources as well as the frequency of using such information sources with the satisfaction they get. Consumer involvement is used as an antecedent construct to investigate information search behavior and tourist satisfaction. A mixed methods research approach was used. A questionnaire was designed on Qualtrics and was conveniently distributed using iPads to international tourists exiting Tanzania at three international airports Dar es Salaam, Kilimanjaro, and Zanzibar. A checklist was prepared to guide interviews with a few participants who were also conveniently invited to be interviewed after having filled out the questionnaire. A total of 356 participants filled out the questionnaire, and 21 were further interviewed. Quantitative data was analyzed using structural equation modeling analytical approach, while qualitative data was analyzed manually after being transcribed. Results show that consumer involvement does not have a statistically significant effect on information search behavior. A safari tourist uses seven information sources on average when planning their trip. One of the reasons for using multiple sources of information is to validate information gained in one source across other sources to see if there is consistency. The most preferred sources of information are personal sources. There is a statistically significant relationship between the number of information sources a tourist uses with the satisfaction with information search. However, there is no significant relationship between the tourists' frequency of use information source and their satisfaction with information search. This means investing in the number of information sources is more effective than using one source more frequently. Generalization of the findings of this research is limited to safari destinations.
590 $a School code: 0050.
650 4 $a Marketing. $3 536353
650 4 $a Economic theory. $3 1556984
650 4 $a Recreation. $3 535376
690 $a 0338
690 $a 0511
690 $a 0814
710 2 $a Clemson University. $b Parks, Recreation, and Tourism Management. $3 1022803
773 0 $t Dissertations Abstracts International $g 80-09A.
790 $a 0050
791 $a Ph.D.
792 $a 2018
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13422295