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Social Value Orientation, Social Inf...

Yan, Bei.

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Social Value Orientation, Social Influence and Creativity in Crowdsourced Idea Generation.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Social Value Orientation, Social Influence and Creativity in Crowdsourced Idea Generation./
Author:	Yan, Bei.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	147 p.
Notes:	Source: Dissertations Abstracts International, Volume: 80-08, Section: A.
Contained By:	Dissertations Abstracts International80-08A.
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=11016974

Social Value Orientation, Social Influence and Creativity in Crowdsourced Idea Generation.
Yan, Bei.

Social Value Orientation, Social Influence and Creativity in Crowdsourced Idea Generation. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 147 p.

Source: Dissertations Abstracts International, Volume: 80-08, Section: A.

Thesis (Ph.D.)--University of Southern California, 2018.

This item must not be sold to any third party vendors.

As more organizations crowdsource creative ideas online, understanding participant creativity in crowdsourcing becomes critical. Although research has established that creativity is an outcome of personality and situation, much remains unknown about how personal disposition and contextual factors in crowdsourcing impact creativity. Integrating the motivated information processing in groups (MIP-G) model with research on social value orientation and group creativity, the current dissertation examines creativity in crowdsourced idea generation as a consequence of social value orientation and social influence from task environment. Social value orientation is a dispositional attribute indicating individual preference for outcome distributions between oneself and others. Through a series of online experiments, the dissertation reveals that prosocial participants' creativity in crowdsourcing is less susceptible to influence from others or the task environment. By contrast, the creativity of proselves is more sensitive to contextual influences. Either a competitive task structure or the presence of highly productive others was sufficient to arouse the competitive orientation of proselves and influence their creativity. Nonetheless, whereas competition in crowdsourcing stimulates the productivity and originality of proselves, it can be damaging for their idea usefulness. The dissertation is among the first studies that disentangle the relations among social value orientation, social influence and creativity in crowdsourcing.Subjects--Topical Terms:

524709
Communication.

Social Value Orientation, Social Influence and Creativity in Crowdsourced Idea Generation.
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520 $a As more organizations crowdsource creative ideas online, understanding participant creativity in crowdsourcing becomes critical. Although research has established that creativity is an outcome of personality and situation, much remains unknown about how personal disposition and contextual factors in crowdsourcing impact creativity. Integrating the motivated information processing in groups (MIP-G) model with research on social value orientation and group creativity, the current dissertation examines creativity in crowdsourced idea generation as a consequence of social value orientation and social influence from task environment. Social value orientation is a dispositional attribute indicating individual preference for outcome distributions between oneself and others. Through a series of online experiments, the dissertation reveals that prosocial participants' creativity in crowdsourcing is less susceptible to influence from others or the task environment. By contrast, the creativity of proselves is more sensitive to contextual influences. Either a competitive task structure or the presence of highly productive others was sufficient to arouse the competitive orientation of proselves and influence their creativity. Nonetheless, whereas competition in crowdsourcing stimulates the productivity and originality of proselves, it can be damaging for their idea usefulness. The dissertation is among the first studies that disentangle the relations among social value orientation, social influence and creativity in crowdsourcing.
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