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Exploring Destination Image Themes o...
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Gedikoglu, Zeynep A.
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Exploring Destination Image Themes on Twitter, Before, during and after 2015 Terror Attacks in Paris: An Application of Agenda Setting Theory.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Exploring Destination Image Themes on Twitter, Before, during and after 2015 Terror Attacks in Paris: An Application of Agenda Setting Theory./
作者:
Gedikoglu, Zeynep A.
出版者:
Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:
226 p.
附註:
Source: Dissertations Abstracts International, Volume: 80-04, Section: A.
Contained By:
Dissertations Abstracts International80-04A.
標題:
Social research. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10843870
ISBN:
9780438424975
Exploring Destination Image Themes on Twitter, Before, during and after 2015 Terror Attacks in Paris: An Application of Agenda Setting Theory.
Gedikoglu, Zeynep A.
Exploring Destination Image Themes on Twitter, Before, during and after 2015 Terror Attacks in Paris: An Application of Agenda Setting Theory.
- Ann Arbor : ProQuest Dissertations & Theses, 2018 - 226 p.
Source: Dissertations Abstracts International, Volume: 80-04, Section: A.
Thesis (Ph.D.)--Clemson University, 2018.
This item must not be sold to any third party vendors.
Paris, France is one of the most popular tourism destinations in the contemporary tourism industry. In November 2015, Paris experienced the deadliest terror attacks in its history. Newspapers and broadcast media spread the information through news, while masses have utilized social media to get instant information. The main purpose of this study is to explore how the destination image of the capital of France, Paris, is affected by the terror crisis. The study has explored user-generated social media data before, during, and after the November 2015 terror attacks in Paris to understand factors of the destination image. Correspondingly, by accessing online communication data, the study has explored agenda setters of the destination. Additionally, this research has gone one step further by utilizing destination image themes found in online communication, to look at the effects of time on sentiments towards a destination. Exploring perceptions of destination image through social media communication is a novel approach in tourism research. This research may enable tourism players to better understand destinations' tourism products. As well, this perspective may help destination marketers in the future to overcome shifts in brand image during a terror crisis by understanding the relationship between sentiments towards destination image themes with respect to time. In sum, this study has stimulated better planning for sustainable brand image in tourism practices as an exemplary model for any destination. The study has been conducted using unstructured social media data and sequential mixed methods research design. First step was qualitative analysis using NVivo software, to understand the destination image themes. Second step was quantitative analysis of variables using SPSS software.
ISBN: 9780438424975Subjects--Topical Terms:
2122687
Social research.
Exploring Destination Image Themes on Twitter, Before, during and after 2015 Terror Attacks in Paris: An Application of Agenda Setting Theory.
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Paris, France is one of the most popular tourism destinations in the contemporary tourism industry. In November 2015, Paris experienced the deadliest terror attacks in its history. Newspapers and broadcast media spread the information through news, while masses have utilized social media to get instant information. The main purpose of this study is to explore how the destination image of the capital of France, Paris, is affected by the terror crisis. The study has explored user-generated social media data before, during, and after the November 2015 terror attacks in Paris to understand factors of the destination image. Correspondingly, by accessing online communication data, the study has explored agenda setters of the destination. Additionally, this research has gone one step further by utilizing destination image themes found in online communication, to look at the effects of time on sentiments towards a destination. Exploring perceptions of destination image through social media communication is a novel approach in tourism research. This research may enable tourism players to better understand destinations' tourism products. As well, this perspective may help destination marketers in the future to overcome shifts in brand image during a terror crisis by understanding the relationship between sentiments towards destination image themes with respect to time. In sum, this study has stimulated better planning for sustainable brand image in tourism practices as an exemplary model for any destination. The study has been conducted using unstructured social media data and sequential mixed methods research design. First step was qualitative analysis using NVivo software, to understand the destination image themes. Second step was quantitative analysis of variables using SPSS software.
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http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10843870
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