語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Brand and usability in content-inten...
~
Yang, Tao.
FindBook
Google Book
Amazon
博客來
Brand and usability in content-intensive websites.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Brand and usability in content-intensive websites./
作者:
Yang, Tao.
出版者:
Ann Arbor : ProQuest Dissertations & Theses, : 2013,
面頁冊數:
221 p.
附註:
Source: Dissertation Abstracts International, Volume: 75-06(E), Section: B.
Contained By:
Dissertation Abstracts International75-06B(E).
標題:
Information technology. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3613322
ISBN:
9781303761034
Brand and usability in content-intensive websites.
Yang, Tao.
Brand and usability in content-intensive websites.
- Ann Arbor : ProQuest Dissertations & Theses, 2013 - 221 p.
Source: Dissertation Abstracts International, Volume: 75-06(E), Section: B.
Thesis (Ph.D.)--Indiana University, 2013.
Our connections to the digital world are invoked by brands, but the intersection of branding and interaction design is still an under-investigated area. Particularly, current websites are designed not only to support essential user tasks, but also to communicate an institution's intended brand values and traits. What we do not yet know, however, is which design factors affect which aspect of a brand. To demystify this issue, three sub-projects were conducted.
ISBN: 9781303761034Subjects--Topical Terms:
532993
Information technology.
Brand and usability in content-intensive websites.
LDR
:03487nmm a2200337 4500
001
2205128
005
20190718114221.5
008
201008s2013 ||||||||||||||||| ||eng d
020
$a
9781303761034
035
$a
(MiAaPQ)AAI3613322
035
$a
(MiAaPQ)indiana:12592
035
$a
AAI3613322
040
$a
MiAaPQ
$c
MiAaPQ
100
1
$a
Yang, Tao.
$3
1072232
245
1 0
$a
Brand and usability in content-intensive websites.
260
1
$a
Ann Arbor :
$b
ProQuest Dissertations & Theses,
$c
2013
300
$a
221 p.
500
$a
Source: Dissertation Abstracts International, Volume: 75-06(E), Section: B.
500
$a
Advisers: Davide Bolchini; Mark S. Pfaff.
502
$a
Thesis (Ph.D.)--Indiana University, 2013.
520
$a
Our connections to the digital world are invoked by brands, but the intersection of branding and interaction design is still an under-investigated area. Particularly, current websites are designed not only to support essential user tasks, but also to communicate an institution's intended brand values and traits. What we do not yet know, however, is which design factors affect which aspect of a brand. To demystify this issue, three sub-projects were conducted.
520
$a
The first project developed a systematic approach for evaluating the branding effectiveness of content-intensive websites (BREW). BREW gauges users' brand perceptions on four well-known branding constructs: brand as product, brand as organization, user image, and brand as person. It also provides rich guidelines for eBranding researchers in regard to planning and executing a user study and making improvement recommendations based on the study results.
520
$a
The second project offered a standardized perceived usability questionnaire entitled DEEP (design-oriented evaluation of perceived web usability). DEEP captures the perceived website usability on five design-oriented dimensions: content, information architecture, navigation, layout consistency, and visual guidance. While existing questionnaires assess more holistic concepts, such as ease-of-use and learnability, DEEP can more transparently reveal where the problem actually lies. Moreover, DEEP suggests that the two most critical and reliable usability dimensions are interface consistency and visual guidance.
520
$a
Capitalizing on the BREW approach and the findings from DEEP, a controlled experiment (N=261) was conducted by manipulating interface consistency and visual guidance of an anonymized university website to see how these variables may affect the university's image. Unexpectedly, consistency did not significantly predict brand image, while the effect of visual guidance on brand perception showed a remarkable gender difference. When visual guidance was significantly worsened, females became much less satisfied with the university in terms of brand as product (e.g., teaching and research quality) and user image (e.g., students' characteristics). In contrast, males' perceptions of the university's brand image stayed the same in most circumstances. The reason for this gender difference was revealed through a further path analysis and a follow-up interview, which inspired new research directions to unpack even more the nexus between branding and interaction design.
590
$a
School code: 0093.
650
4
$a
Information technology.
$3
532993
650
4
$a
Information science.
$3
554358
690
$a
0489
690
$a
0723
710
2
$a
Indiana University.
$b
Informatics.
$3
1680747
773
0
$t
Dissertation Abstracts International
$g
75-06B(E).
790
$a
0093
791
$a
Ph.D.
792
$a
2013
793
$a
English
856
4 0
$u
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3613322
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9381677
電子資源
11.線上閱覽_V
電子書
EB
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入